Focus Area: Individual and Community Awareness
Breast Cancer Screening Change Package
The individual and community awareness focus area includes tools and resources to inform and educate the public about cancer, risk factors, and screening practices to increase awareness about and demand for cancer screening services.
- Change concepts are “general notions that are useful for developing more specific strategies for changing a process.”1
- Change ideas are evidence-based or practice-based “actionable, specific ideas or strategies.”1
- Each change idea is linked to tools and resources that can be used or adapted to improve cancer screening.
Notes
- Tools and resources with a symbol may contain some information that does not reflect the current US Preventive Services Task Force (USPSTF) recommendations for breast cancer screening.
- Tools and resources with a symbol are patient resources.
See a list of acronyms used in this change package.
Change Concept: Inform and educate the public to increase awareness and use of recommended cancer screenings.
Tools and Resources, by Change Idea
Deliver group education.
- Evidence-Based Cancer Control Programs (EBCCP) — The Forsyth County Cancer Screening Project (FoCaS) [some patient-facing materials included]
- Evidence-Based Cancer Control Programs (EBCCP) — Friend to Friend
- NIHB — Health Systems Improvement Toolkit: A Guide to Cancer Screenings in Indian Country [PDF-4.2MB], pages 27–30
Deliver one-on-one education.
- Evidence-Based Cancer Control Programs (EBCCP) — The Forsyth County Cancer Screening Project (FoCaS)
- GW Cancer Center — Guide for Patient Navigators: A Supplement to the Oncology Patient Navigator Training: The Fundamentals [PDF-2.7MB], pages 22–27
- Jackson A, Chan K, 2019 — Increasing Breast Cancer Screening Rates in Difficult-to-Engage Patients [PDF-185KB], page 6 [journal supplement]
- NIHB — Health Systems Improvement Toolkit: A Guide to Cancer Screenings in Indian Country [PDF-4.2MB], pages 27–30
Develop small media materials such as videos, letters, brochures, and newsletters.
Use a mass media strategy and messages to reach a large audience through platforms such as newspapers, magazines, radio, television, and the Internet.
- Evidence-Based Cancer Control Programs (EBCCP) — The Witness Project, see Program Materials: Implementation Manual
- Evidence-Based Cancer Control Programs (EBCCP) — The Forsyth County Cancer Screening Project (FoCaS), see Program Materials: FoCaS Outreach Plan of Action
- GW Cancer Center — Health Equity Toolbox: Resources to Foster Cultural Sensitivity and Equitable Care for All [PDF-386KB]
Use informational materials such as websites, infographics, posters, and videos.
- ACOG — Mammography and Other Screening Tests for Breast Problems
- ACS — About Breast Cancer [English and Spanish website with downloadable PDFs]
- ACS — American Cancer Society Recommendations for the Early Detection of Breast Cancer [English and Spanish]
- ASCO — Breast Cancer Guide
- CDC — African American Women and Mass Media campaign posters
- CDC — Breast Cancer: Things You Should Know [PDF-335KB] [patient information sheet]; also available in Spanish [PDF-280KB]
- CDC — Bring Your Brave Campaign videos [videos intended for women younger than 45]
- CDC, Kognito, and NACDD — Talk to Someone: Triple Negative Breast Cancer [human simulation]; also available in Spanish
- Evidence-Based Cancer Control Programs (EBCCP) — The Forsyth County Cancer Screening Project (FoCaS) [flyers and brochures]
- Evidence-Based Cancer Control Programs (EBCCP) — The Witness Project, see Program Materials: Implementation Manual: Appendix C: Publicity, pages 12–26 [brochure, press kit, fact sheet]
- Harvard Medical School — Mammography: How to Make the Right Decision for You
- Moffitt Cancer Center — Community of Courage – Cathy
- National Native Network — Screening and Early Detection
- Navajo Department of Health — Navajo Cancer Prevention Program [English and Navajo videos with some patient information included]
- NCI — Understanding Breast Changes: A Health Guide for Women [information booklet]; also available in Spanish
- ODPHP — Mammograms: Questions for the Doctor [English and Spanish]
- Prevent Cancer Foundation — 4 Breast Cancer Screening Tests You Should Know About
- Susan G. Komen — Breast Cancer Glossary
- Young Survival Coalition — Breast Health and You: A Young Woman’s Guide [PDF-7.8MB] [information booklet and infographic]
Reference
1Centers for Disease Control and Prevention. Tobacco Cessation Change Package. Atlanta, GA: Centers for Disease Control and Prevention, U.S. Department of Health and Human Services; 2019.