Focus Area: Individual and Community Awareness

Cervical Cancer Screening Change Package

The individual and community awareness focus area includes tools and resources to inform and educate the public about cancer, risk factors, and screening practices to increase awareness about and demand for cancer screening services.

Focus area, change concept, change idea, tools and resources
  • Change concepts are “general notions that are useful for developing more specific strategies for changing a process.”1
  • Change ideas are evidence-based or practice-based “actionable, specific ideas or strategies.”1
  • Each change idea is linked to tools and resources that can be used or adapted to improve cancer screening.


  • Tools and resources with a symbol may contain some information that does not reflect the current US Preventive Services Task Force (USPSTF) recommendations for cervical cancer screening.
  • Tools and resources with a symbol are patient resources.

See a list of acronyms used in this change package.

Change Concept: Inform and educate the public to increase awareness and use of recommended cancer screenings.

Tools and Resources, by Change Idea

Develop small media materials such as videos, letters, brochures, and newsletters.
Develop a mass media strategy and messages to reach a large audience through platforms such as newspapers, magazines, radio, television, and the internet.
Use informational materials such as websites, infographics, posters, and videos.


1Centers for Disease Control and Prevention. Tobacco Cessation Change Package. Atlanta, GA: Centers for Disease Control and Prevention, U.S. Department of Health and Human Services; 2019.