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Learn about the impact of Louisiana's dynamic social media campaign that reached many people, empowering families to take proactive steps against childhood lead poisoning in their communities.
Raising Awareness and Empowering Action: Louisiana's Social Media Campaign to Combat Childhood Lead Poisoning
In 2024, the Louisiana Childhood Lead Poisoning Prevention Program (LCLPPP) confronted a pressing public health challenge: widespread lead contamination in homes built before 1978, particularly affecting vulnerable populations such as low-income and minority communities. LCLPPP partnered with a local communications firm to launch a targeted social media campaign, with the aim of raising awareness and empowering families to take action against childhood lead poisoning. The campaign posted engaging educational content on Facebook and Instagram and online interactive resources such as risk assessment quizzes and links to local testing services.
The impact of this initiative was remarkable, reaching approximately 235,500 people across Louisiana within just three months. The campaign garnered over 945,700 impressions and 50,000 engagements, significantly increasing awareness about the risks of lead poisoning among parents of young children living in older housing. Key outcomes included community empowerment, as families reported taking proactive measures to reduce lead exposure, such as removing peeling paint and cleaning surfaces prone to dust, as well as sustained engagement through shared information that encouraged others to test their children.
LCLPPP partnered with local health clinics and community organizations to ensure ongoing support for families. This collaboration solidified the campaign's legacy in promoting healthier futures for Louisiana's children by fostering an informed and proactive community response to lead hazards.