Understand Your Audience

This means knowing your primary audience. The more you know about them, the better you can reach them with messages, activities, and policies.

A man working at this desk

Surveys and other tools measure people’s literacy, numeracy, and their experiences with healthcare. Use these studies for ideas about research and evaluation questions or as benchmarks for your own results.

Business meeting in progress

Organizations can increase communication effectiveness when they recognize and bridge cultural differences that may contribute to miscommunication.

An older woman reading on a laptop with her daughter

This section will provide tools and resources to help public health professionals improve their communication with older adults by focusing on health literacy issues.


Page last reviewed: June 21, 2021