Understand Your Audience
This means knowing your primary audience. The more you know about them, the better you can reach them with messages, activities, and policies.
Surveys and other tools measure people’s literacy, numeracy, and their experiences with healthcare. Use these studies for ideas about research and evaluation questions or as benchmarks for your own results.
Organizations can increase communication effectiveness when they recognize and bridge cultural differences that may contribute to miscommunication.
This section will provide tools and resources to help public health professionals improve their communication with older adults by focusing on health literacy issues.