In the 2013-2014 flu season, CDC launched a Flu Vaccination Digital Ambassador initiative to establish a group of online publishers dedicated to raising awareness about flu vaccination throughout the season. During the initiative’s inaugural year, CDC initiated six Digital Ambassadors, five targeting high priority audiences—pregnant women, healthcare providers, seniors over the age of 65, people with chronic conditions, and parents and caregivers of young children and a sixth addressing a larger, general audience.
Family Voices, a nonprofit dedicated to family centered care for children and youth with special healthcare needs (CYSHCN), has launched a collaborative campaign with CDC that aims to inform parents and caretakers about the importance of flu vaccination among people in this group. This collaboration helped reach a new audience with critical messaging about the importance of flu prevention – a major achievement for the campaign.
In September 2013, Text4baby, a free service of the National Healthy Mothers, Healthy Babies Coalition named Rite Aid as its first national retail partner. In celebration of the new partnership, Rite Aid provided 10,000 free flu shots to Text4baby mothers during the 2013 flu season. Pregnant women and new moms who were enrolled in the service received a free flu shot code redeemable at their local Rite Aid pharmacy.
With consistently high patient and resident flu vaccination rates, between 96% and 100%, the Jewish Healthcare Center, Worcester, Massachusetts focused on improving employee flu vaccination rates during the 2013-2014 season to comply with new patient safety standards as required by Joint Commission of Accreditation of Hospitals, Massachusetts Department of Public Health, and Accountable Care Organizations. Within just the first two months, from October to December, JHC more than doubled their prior season’s rates, with 82.5% of staff being vaccinated against the flu!
With a goal of increasing seasonal flu vaccination rates by 5 percent, the Fort Wayne-Allen County Department of Health embarked on a wide-ranging flu vaccine campaign in 2013. The effort included provider training and education, special promotional materials and a radio PSA.
Thanks to a grant from the Indiana State Department of Health and the time and effort of our dedicated staff, so far more than 140 people representing 25 healthcare providers were trained on giving flu vaccine, nearly 3,500 doses of flu vaccine were administered to area school children, and 1,665 radio spots promoting flu vaccinations aired on local radio stations.
In September 2013, responding to new regulations from New York State’s Department of Health requiring all health care personnel to be vaccinated against influenza (“flu”) or wear a mask in areas where patients may be present, Memorial Sloan-Kettering Cancer Center (MSKCC) kicked off a vigorous campaign to raise awareness of the new rules and vaccinate employees.
- Page last reviewed: August 15, 2017
- Page last updated: August 15, 2017
- Content source:
- Centers for Disease Control and Prevention, National Center for Immunization and Respiratory Diseases (NCIRD)
- Page maintained by: Office of the Associate Director for Communication, Digital Media Branch, Division of Public Affairs