Skip directly to search Skip directly to A to Z list Skip directly to navigation Skip directly to site content Skip directly to page options
CDC Home

Smoking in Top-Grossing Movies—United States, 2010

July 15, 2011 / Vol. 60 / No. 27


MMWR Introduction

The amount of tobacco use depicted in top-grossing, youth-rated movies continued the previously reported downward trend for a fifth straight year. Because adolescents in the top quartile of exposure to onscreen smoking are about twice as likely to try smoking as those in the bottom quartile, this decline in onscreen smoking has important public health implications. In 2010, the total number of onscreen tobacco-use incidents in youth-rated movies declined 71.6% from 2005. Similarly, the average number of incidents per youth-rated movie fell 66.2% from 2005 to 2010. The three major studios with published, written smoking-reduction policies showed an average 95.8% decline in tobacco use depictions from 2005 to 2010. Studios without such a policy had an average 41.7% decline in the same time period.

 
You Can Quit. Learn more.
CDC 24/7 – Saving Lives, Protecting People, Saving Money. Learn More About How CDC Works For You…
Contact Us:
  • CDC/Office on Smoking and Health
    4770 Buford Highway
    MS F-79
    Atlanta, Georgia 30341-3717
  • 800-CDC-INFO
    (800-232-4636)
    TTY: (888) 232-6348
    Contact CDC-INFO
USA.gov: The U.S. Government's Official Web PortalDepartment of Health and Human Services
Centers for Disease Control and Prevention   1600 Clifton Rd. Atlanta, GA 30329-4027, USA
800-CDC-INFO (800-232-4636) TTY: (888) 232-6348 - Contact CDC-INFO