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Smoking in Top-Grossing Movies—United States, 2010

July 15, 2011 / Vol. 60 / No. 27


MMWR Highlights


 

Changes in Onscreen Smoking Incidents in Youth-Rated Movies (2005–2010)

  • Total number of onscreen tobacco incidents in youth-rated movies: 595 in 2010 versus 2093 in 2005
  • Total incidents decreased 71.6% from 2005 to 2010
  • Average number of incidents per youth-rated movie: 6.8 in 2010 versus 20.1 in 2005
  • Average incidents per movie decreased 66.2% from 2005 to 2010

 

Smoking-Reduction Policies

  • Only three of the six major studios have a published, written smoking reduction policy in place
  • Those studios had reductions in tobacco use depictions in youth-rated movies between 2005–2010 ranging from 91.5% to 98.9%

The three major studios and Independent studios with no published, written smoking reduction policy had reductions ranging from 26.4% to 62.7% in the same time period


 

 
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