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Tips Campaign Matte Article for Asian Americans

This pre-written matte article about the Tips from Former Smokers campaign is ready for adaptation and use by journalists, bloggers, or other members of the media.

CDC Continues Tips From Former Smokers Campaign

Smoking increases your risk for cancer, heart disease, and stroke1—which already are leading causes of death for Asian Americans.2

Know the Facts

If you are Asian American, you are part of one of the fastest growing population groups in the United States with several languages, dialects, and cultures.3 Smoking rates are significantly higher among Asian American men (14.9%) than among Asian American women (5.5%).4 While the rate of smoking among Asian adults in the United States is lower (9.9%) compared with adults in the general population (19.0%),4 estimates based on four National Surveys on Drug Use and Health conducted between 2002 and 2005 show that the rate of cigarette smoking varies among the different Asian American subpopulations and can be as high as 26.6%:5

Subpopulation Cigarette Smoking Rate
Korean 26.6%
Vietnamese 21.5%
Filipino 16.7%
Japanese 12.1%
Asian Indian 11.9%
Chinese 8.8%

Beginning with the publication of the first Surgeon General's report nearly 50 years ago, we have learned that smoking causes a wide variety of severe health problems. Cigarette smoking and exposure to secondhand smoke result in more than 440,000 deaths a year in this country and are also among the main causes of early disability. For every person who dies from a smoking-related illness, another 20 live with an illness related to smoking,6 such as COPD (a group of respiratory diseases that include emphysema and chronic bronchitis) and asthma. Smoking can also make other health conditions—such as diabetes—much worse.

Dr. Tim McAfee, director of the Office on Smoking and Health at the Centers for Disease Control and Prevention said, "It has been challenging to make progress in getting people to quit smoking in the last several years." That's why, in 2012, CDC launched the Tips From Former Smokers campaign. The Tips campaign focused on people with health problems caused by smoking or exposure to secondhand smoke. The effect of the 2012 campaign was immediate and intense. Compared with the same 12-week period in 2011, overall call volume to the 1-800-QUIT-NOW quitline (which provides free counseling to help smokers quit) more than doubled during the Tips campaign, and visits to the Web site ( increased by more than four times.*

To expand on the 2012 Tips From Former Smokers campaign, CDC launched a new round of advertisements in early April 2013 and helped fund the first nationwide quitline service for Asian language speakers. The Asian Smokers' Quitline ( is operated by the University of California, San Diego. It is now available throughout the United States, offering free coaching and help for Chinese, Korean, and Vietnamese speakers who want help to quit smoking.

CDC also prepared a newspaper advertisement encouraging smokers to call the appropriate Asian language toll-free quitline. It will be seen during the 2013 Tips campaign (April, May, and June 2013) in Chinese, Korean, and Vietnamese newspapers in their native languages. The ad, called "Climb Out," features an Asian man climbing out of an ashtray—representing escaping from tobacco addiction.

"Reducing tobacco use is a winnable battle," said Dr. McAfee, "We know that telephone quit assistance is an effective cessation tool. Offering it in Asian languages will help change norms and reduce tobacco-related death and disease in our Asian communities."

For more information about the Tips campaign and resources for quitting smoking, visit For help quitting, call:

  • English: 1-800-QUIT-NOW
  • Mandarin and Cantonese: 1-800-838-8917
  • Korean: 1-800-556-5564
  • Vietnamese: 1-800-778-8440

* The 1-800-QUIT-NOW quitline received 365,194 calls during the Tips campaign, up 132% from the 157,675 calls it received during the same 12-week period in 2011. The Web site received 629,898 unique visitors during the campaign, up 428% from the 119,327 unique visitors it received during the same period in 2011.


  1. U.S. Department of Health and Human Services. How Tobacco Smoke Causes Disease: The Biology and Behavioral Basis for Smoking-Attributable Disease: A Report of the Surgeon General. Atlanta: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2010 [accessed 2013 Apr 22].
  2. National Center for Health Statistics. Health, United States, 2011: With Special Feature on Socioeconomic Status and Health (Table 26). [PDF - 9.79MB] Hyattsville, MD. 2012 [accessed 2013 Apr 22].
  3. U.S. Census Bureau. 2010 Census Shows America's Diversity [press release]. 2011 Mar 24 [accessed 2013 Apr 22].
  4. Centers for Disease Control and Prevention. Current Cigarette Smoking Among Adults—United States, 2011. Morbidity and Mortality Weekly Report 2012;61(44):889–94 [accessed 2013 Apr 22].
  5. Caraballo RS, Yee SL, Gfroerer J, Mirza S. Adult Tobacco Use Among Racial and Ethnic Groups Living in the United States, 2002–2005. [PDF - 548KB] Preventing Chronic Disease: Public Health Research, Practice, and Policy 2008;5(3):1–9 [accessed 2013 Apr 22].
  6. Centers for Disease Control and Prevention. Smoking-Attributable Mortality, Years of Potential Life Lost, and Productivity Losses—United States, 2000–2004. Morbidity and Mortality Weekly Report 2008;57(45):1226–8 [accessed 2013 Apr 22].


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