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Tips Campaign Matte Article for Asian Americans

This prewritten matte article about the Tips From Former Smokers campaign is ready for adaptation and use by journalists, bloggers, and other members of the media.

CDC's Tips From Former Smokers Campaign Engages Asian Americans

The Centers for Disease Control and Prevention (CDC) is continuing its national tobacco education campaign— Tips From Former Smokers (Tips)—with hard-hitting new TV commercials that feature real people who have experienced the harms caused by smoking. The ads underscore the immediate and long-term damage that smoking and secondhand smoke can do to the body.

Rico is an Asian American who tells his story as part of CDC's national tobacco education campaign, Tips From Former Smokers (Tips). Rico started smoking at age 14. He was diagnosed with cancer at age 45 and was determined to quit so that he could enjoy a healthy life with his family. Since quitting smoking for good, Rico—a cancer survivor—is passionate about sharing his story in order to help other smokers quit. Rico feels blessed to be alive to spend time with his family and watch his children finish college. He believes that it’s never too late to quit smoking. “As a former smoker, I know how hard it is to quit. Addiction is a very difficult battle to win, but it can be done!”

CDC has created additional print ads in three Asian languages (Chinese, Korean, and Vietnamese) that encourage smokers to quit and direct them to the Asian Smokers' Quitline.* Callers can receive free help quitting from coaches who are fluent in Asian languages. The quitline also offers a free 2-week supply of nicotine patches for those who want them.

Following are the toll-free numbers that appear in these ads:

  • Mandarin and Cantonese: 1-800-838-8917*
  • Korean: 1-800-556-5564*
  • Vietnamese: 1-800-778-8440*
  • English: 1-800-QUIT-NOW (1-800-784-8669)

"Reducing smoking and other forms of tobacco use is a winnable battle," said Corinne Graffunder, DrPH, MPH, director of CDC's Office on Smoking and Health. "We know that toll-free quitlines are effective in helping smokers quit. Offering assistance in Asian languages to smokers who want to quit will help reduce tobacco-related death and disease in Asian communities."

* The Asian Smokers' Quitline is operated by the University of California, San Diego.

Know The Facts

  • Cigarette smoking and exposure to secondhand smoke cause more than 480,000 deaths a year in the United States. They are also among the main causes of early disability.1
  • Smoking increases the risk for cancer, heart disease, and stroke1 which already are leading causes of death for Asian Americans.2
  • While cigarette smoking has fallen among Asian Americans in recent years—from less than 1 smoker in 7 people (or 13.3%) in 2005 to nearly 1 in 10 (or 9.5%) in 20143—it continues to be a major preventable cause of disease and death in this population, and important tobacco-related disparities persist among Asian subgroups.4

CDC launched the first Tips campaign in 2012 to lower smoking rates and save lives. A CDC study published in the medical journal, The Lancet, indicated that an estimated 1.64 million smokers tried to quit during the 2012 campaign period. About 100,000 of those smokers are expected to stay quit for good.5

For more information about the Tips campaign and resources for quitting smoking, visit CDC.gov/tips.

References

  1. U.S. Department of Health and Human Services. The Health Consequences of Smoking—50 Years of Progress: A Report of the Surgeon General. Atlanta: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2014 [accessed 2015 Nov 22].
  2. Centers for Disease Control and Prevention. Deaths: Final Data for 2013,Table 13 [PDF - 1.6KB]. National Vital Statistics Reports. Atlanta: Centers for Disease Control and Prevention, National Center for Health Statistics, 2013 [accessed 2015 Nov 22].
  3. Centers for Disease Control and Prevention. Current Cigarette Smoking Among Adults—United States, 2005–2014. Morbidity and Mortality Weekly Report 2015;64(44):1233–40 [accessed 2015 Dec 3].
  4. Caraballo RS, Yee SL, Gfroerer J, Mirza S. Adult Tobacco Use Among Racial and Ethnic Groups Living in the United States 2002–2005 [PDF - 447KB]. Preventing Chronic Disease: Public Health Research, Practice, and Policy 2008;5(3):1–6 [accessed 2015 Dec 3].
  5. McAfee T, Davis KC, Alexander RL, Pechacek TF, Bunnel R. Effect of the First Federally Funded US Antismoking National Media Campaign. The Lancet 2013;382(9909):2003–11 [accessed 2015 Dec 3].


 

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