Tips Campaign Matte Article for Asian Americans
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CDC Tips From Former Smokers Campaign Engages Asian Americans
The Centers for Disease Control and Prevention (CDC) is continuing its national tobacco education campaign—Tips From Former Smokers (Tips)—with hard-hitting new TV commercials that feature real people who have experienced the harms caused by smoking. The ads will air across the United States beginning in July 2014. The ads underscore the immediate and long-term damage that smoking and secondhand smoke can do to the body.
CDC has created print ads in three Asian languages (Chinese, Korean, and Vietnamese) that will encourage smokers to quit and direct them to the Asian Smokers' Quitline. Callers receive free help quitting from coaches who are fluent in Asian languages. The Quitline also offers a free two-week supply of nicotine patches for those who want them.
"Reducing tobacco use is a winnable battle," said Dr. Tim McAfee, director of CDC's Office on Smoking and Health. "We know that telephone quit assistance is an effective tool to help smokers quit. Offering it in Asian languages will help change norms and reduce tobacco-related death and disease in Asian communities." These ads will be placed in Chinese, Korean and Vietnamese newspapers in cities with large Asian populations. The ads encourage smokers to quit and direct them to the following toll-free numbers for help:
- Mandarin and Cantonese: 1-800-838-8917
- Korean: 1-800-556-5564
- Vietnamese: 1-800-778-8440
- English: 1-800-QUIT-NOW (1-800-784-8669)
The Asian Smokers' Quitline (www.asiansmokersquitline.org) is operated by the University of California, San Diego.
Know The Facts
- Smoking increases the risk for cancer, heart disease, and stroke1 which already are leading causes of death for Asian Americans.2
- Cigarette smoking and exposure to secondhand smoke cause more than 480,000 deaths a year in the United States. They are also among the main causes of early disability.1
- While cigarette smoking has fallen among Asian Americans in recent years—from 13.3% in 2005 to 10.7% in 2012 —it continues to be a major preventable cause of disease and death in this population, and important tobacco-related disparities persist among Asian subgroups.3
- Asian Americans represent diverse cultures, speak numerous languages and dialects, and are one of the fastest growing population groups in the United States.4
CDC launched the first Tips From Former Smokers campaign in 2012 to lower smoking rates and save lives. A CDC study published in The Lancet shows that 1.6 million smokers tried to quit during the campaign period. Researchers estimate that more than 100,000 will likely quit smoking permanently.
For more information about the Tips campaign and resources for quitting smoking, visit CDC.gov/tips.
- U.S. Department of Health and Human Services. The Health Consequences of Smoking—50 Years of Progress: A Report of the Surgeon General. Atlanta: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2014 [accessed 2014 July 2].
- National Center for Health Statistics. Health, United States, 2012: With Special Feature on Emergency Care (Table 22). [PDF - 9.79MB] Hyattsville, MD. 2012 [accessed 2014 July 2].
- Centers for Disease Control and Prevention. Current Cigarette Smoking Among Adults—United States, 2005–2012. Morbidity and Mortality Weekly Report 2014;63(02):29–34 [accessed 2014 July 2].
- U.S. Census Bureau. 2010 Census Shows America's Diversity [press release]. 2011 Mar 24 [accessed 2014 July 2].
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- CDC/Office on Smoking and Health
4770 Buford Highway
Atlanta, Georgia 30341-3717