STI Awareness Week Toolkit: Step 3 – Evaluate Your Campaign

At a glance

After implementing your activities, it is beneficial to assess what worked, what did not, and opportunities for improvement. Analyzing your efforts can help you optimize your positive impact on health and reduce sexually transmitted infections (STIs).

Step 3 – Evaluate Your Campaign banner

Guidance

When you begin, it is essential to understand the reasons why you want to measure performance.

  • What do you intend to do with the results before beginning?
  • How will you use any lessons learned in the future?

CDC has a variety of tools and templates for use to develop your health communication and social marketing campaigns and programs.