What to know
This video gives a brief overview of CDC’s Campaigns to Stop Overdose.
About this video
In the United States, drug overdoses continue to take over 250 lives every day. In an effort to reduce fatal and nonfatal overdoses and reduce harm, CDC developed four distinct campaigns focused on the potency of illegally made fentanyl and its prevalence in the drug supply, spreading the word about lifesaving naloxone, explaining that risks and consequences associated with mixing drugs, and reducing stigma around drug use, addiction, and treatment. This video gives a brief overview of CDC’s Campaigns to Stop Overdose, why they were developed, and the impact they’ve had so far. To learn more about the campaigns and to check out available campaign materials, visit cdc.gov/stopoverdose.
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Transcript
- Length: 1:57 seconds
Narrator: The epidemic of drug and overdoses. In the United States, drugs and overdoses take over 250 lives every day, and continue to affect communities. So, the CDC took action.
Instead of talking we listened to people who used drugs, peer recovery specialist, and experts in the field, creating the CDC's Campaign Stop Overdose.
On-Screen Text: Creating the CDC's Campaign Stop Overdose.
Narrator: Focused on 4 distinct topics. Each addressing a specific layer of the opioid epidemic. We warned about the potency of illicit manufactured Fentanyl and its prevalence in the drug supply.
Animated graphics: Showing stop overdose campaigns.
Narrator: We spread the word about Naloxone, a life-saving medicine that can reverse opioid overdose.
We encouraged people to carry with them and to keep it at home. We reminded people that mixing drugs can lead to dangerous and unpredictable results, even if they have done it before.
On-Screen Text: Numbers showing site audience site views, clicks and impressions.