Research & Evaluation
Before developing health communication or social marketing campaigns, you have to do your research. This is also the time to plan how you will track and evaluate the success of your campaign. After it’s over, you need to evaluate the effectiveness. Keeping abreast of the latest communication science research can help you identify new approaches. These sources can help your campaign and health communication achieve maximum impact, and to evaluate their success.
The Community Preventive Services Task ForceExternal finds health communication campaigns can change health behaviors when combined with the distribution of free or reduced-price related products. The finding, based on a systematic review of literature conducted by CDC’s Community Guide Branch, showed health communication campaigns, as part of a broader social marketing framework, actually strengthened the link between health communication campaigns and initiation and maintenance of the targeted behavior change. Read a summary of the reviewExternal.
American Journal of Public HealthExternal – A public health publication featuring original work in research, research methods, and program evaluation.
Journal of Medical Internet ResearchExternal – An online peer-reviewed transdisciplinary journal on health and health care.
Public Relations Society of America (PRSA) Health Academy NewsletterExternal – Resource for public relations practitioners involved in the health care industry.
Search the Journal Database for additional publicationsExternal – An online database of journals for public health professionals.
Theory at a Glance Cdc-pdf[2.9 MB, 64 pages]External National Cancer Institute – Resource for public health practitioners and the public health community summarizing health behavior theories.
Latin American Network Information CenterExternal – Resources for Latin Americans.
NSW Multicultural Health Communication ServiceExternal – Resource to help health professionals communicate with non-English speaking communities throughout NSW.
Data & Metrics – Understanding communications channels is imperative to conducting strategic, effective and user-centric health interventions, campaigns and outreach.
Institute of MedicineExternal – Information about a an independent, nonprofit organization that works outside of government to provide unbiased and authoritative advice to decision makers and the public.
Kaiser Family FoundationExternal – Information about the Kaiser Family Foundation, which is a non-profit, private operating foundation focusing on the major health care issues facing the U.S., as well as the U.S. role in global health policy.
National Center on Nonprofit EnterpriseExternal – Resource for nonprofit organizations to enable them to increase their impact and sustainability.
An Evaluation Primer on Health Risk Communication Programs and Outcomes (Agency for Toxic Substances and Disease Registry) – Information about ATSDR Evaluation Primer on Health Risk Communication Programs.
Guidance for Evaluating Mass Health Communication InitiativesExternal – Summary of discussions addressing the challenges of evaluating mass communication health initiatives.
What We Know About… Evaluation Planning? Cdc-pdf[447 KB, 8 pages] – Summary of research regarding Evaluation Planning.
University of Arizona- Community Health Worker Evaluation Toolkit Child Welfare Information Gateway (HHS)External – An introduction to Logic Models – two approaches
MMWR Evaluation Framework 2004 – Framework for Evaluating Public Health Surveillance Systems for Early Detection of Outbreaks (MMWR, May, 2004)
Program Evaluation Resources (CDC-Healthy Youth) – Evaluation tutorials