Channels

Colorful signpost with arrows and the words, magazine, internet, radio, television, and newspaper representing channels.

When developing your overall communication plan, or working on a new campaign, it’s important to use the right channels based on your market research, and to keep refining your target audience. Choosing and using the right channel for your content is critical to your campaign’s success. These are the channels CDC currently uses. Explore the various channels available to you and use them to design the best outreach strategy for your campaign.

Channels

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Media Resources

A Journalist’s Guide to the Internetexternal icon – Online guide to the internet for journalist.

U.S. News Archives on the Webexternal icon – Online U.S. News Archives

CDC Social Media Tools – CDC uses social media to provide users with access to credible, science-based health information when, where, and how you want it.

The Guide to Community Preventive Servicesexternal icon – The Community Preventive Services Task Force, based on a systematic review of the effectiveness of health communication campaigns conducted by researchers at CDC, found communication campaigns can change health behaviors when combined with the distribution of free or reduced-priced related products. Six health-related products were represented in the review: child safety seats, condoms, pedometers, recreational safety helmets, nicotine replacement therapy, and sun-protection products. Results demonstrated effectiveness regardless of the number of distinct channels used for dissemination of message. Read a summary of the reviewexternal icon.

Page last reviewed: August 12, 2019