When developing a health campaign, communication program or the promotional portion of a social marketing campaign, you need to keep in mind the right channels to reach the people you are targeting with your messages. Doing your audience research up front will help identify the right channels. Appropriate distribution of your health content is critical to your campaign’s success. On this page you can explore the numerous channels available to you and use them to design the best outreach strategy for your campaign.
Media Relations – CDC Online Newsroom, a one-stop source for journalists seeking public health information.
CDC eHealth Metrics Dashboard – Annual Summary (2010).
CDC-INFO – CDC’s National Contact Center is your single telephone and email source for accurate, timely, consistent, and science-based information (1-800-CDC-INFO).
CDC-TV – Online health information videos from CDC.
A Journalist’s Guide to the InternetExternal – Online guide to the internet for journalist.
U.S. News Archives on the WebExternal – Online U.S. News Archives
CDC Social Media Tools – CDC uses social media to provide users with access to credible, science-based health information when, where, and how you want it.
The Guide to Community Preventive ServicesExternal – The Community Preventive Services Task Force, based on a systematic review of the effectiveness of health communication campaigns conducted by researchers at CDC, found communication campaigns can change health behaviors when combined with the distribution of free or reduced-priced related products. Six health-related products were represented in the review: child safety seats, condoms, pedometers, recreational safety helmets, nicotine replacement therapy, and sun-protection products. Results demonstrated effectiveness regardless of the number of distinct channels used for dissemination of message. Read a summary of the reviewExternal.
Usability.govExternal – An online video resource for creating usable and appealing health information.
Interactive Health Communication (IHC)External – Online resource to locate and share health information.
Web Accessibility Initiative (WAI)External – A guide to make Web accessible to people with disabilities.
Usability.govExternal – Guide to managing government Web sites.
Government TechnologyExternal – Online resource for state and local government in the information age.
Webcontent.govExternal – A guide for developing useable and useful Web sites.
World Usability DayExternal – Event information for celebrating usability.
Writing for the Web
Usability.gov – Online video resource for health information.