At a glance
The Do I Have Prediabetes? campaign reaches American adults at risk for prediabetes. The campaign empowers adults to know their prediabetes risk and take action.
About the campaign
Research shows that once people are aware that they have prediabetes, they're more likely to make the necessary long-term lifestyle changes. These include eating healthier, managing weight, and being active, which can help prevent or delay the onset of type 2 diabetes. Take the 1-minute risk test to learn if you're at high risk for prediabetes.
Phase 6: 2026
Undo it.
More than 2 in 5 American adults have prediabetes. That's over 115 million people, but 8 in 10 adults don't know they have it. The good news is that prediabetes can often be reversed. CDC and the Ad Council launched new public service announcements (PSAs) as part of the Do I Have Prediabetes? awareness campaign that encourages adults to learn their risk and take action.
The campaign uses relatable scenarios to show that while some things in life can't be undone, prediabetes can often be reversed through lifestyle changes. The PSAs encourage people to visit DoIHavePrediabetes.org, or PodriaTenerPrediabetes.org in Spanish, to take the 1-minute prediabetes risk test. They can also learn about lifestyle changes and programs that can help prevent or delay type 2 diabetes.
Go to DoIHavePrediabetes.org to take the 1-minute prediabetes risk test and find a National Diabetes Prevention Program near you.
Phase 5: 2023
Be your own hero against prediabetes.
In 2023, CDC and the Ad Council launched public service announcements encouraging adults to be their own heroes by learning their risk for prediabetes and taking action.
At the time of launch, nearly 98 million American adults had prediabetes, and most did not know they had it. The PSAs directed people to DoIHavePrediabetes.org, or PodriaTenerPrediabetes.org in Spanish, to take the 1-minute prediabetes risk test and learn about lifestyle changes and programs that can help prevent or delay type 2 diabetes.
Phase 4: 2021
Change the outcome
For those who contract COVID-19, Type 2 diabetes is one of the chronic health conditions that poses a significant risk for complications. A 2020study showed that type 2 diabetes is one of the top comorbidities associated with COVID-19 severity and deaths. That's why CDC, the American Medical Association (AMA), and the Ad Council launched a series of PSAs with a more serious tone.
Phase 3: 2018
1 in 3 adults has prediabetes. It could be you, or someone you know.
At the time of launch of phase 3, more than 88 million American adults—that's 1 in 3—had prediabetes. That 1 in 3 could be you, your brother, your other brother. You, your co-pilot, your co-pilot's co-pilot. These PSAs bring the risk of prediabetes home to viewers by making it up close and personal.
Phase 2: 2017
The perfect way to spend a minute.
This PSA offers viewers the "perfect way to spend a minute": take a 1-minute test to learn their prediabetes risk while also doing something everyone loves—watching adorable animal videos. Viewers who score 5 or higher are urged to talk to their doctor and visit DoIHavePrediabetes.org to learn more.
Phase 1: 2016
No one is excused from prediabetes.
Busy lives can stop people from taking steps to improve their health, but a prediabetes diagnosis can spur them to act. From the campaign's key messages:
- Prediabetes is real, and you could have it.
- "Know where you stand", a relatable, humorous creative concept.
- No one is excused from prediabetes.
- Visit DoIHavePrediabetes.org to take the risk test and learn more.
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