Social Marketing Field School
In 2005, the field school offers a selection of courses in social marketing, focus group research strategies, and formative research methods. Past courses have addressed strategic planning, media expertise, special communications skills, and consumer behavior theory. The courses are meant to increase participants’ confidence in their ability to apply social marketing techniques. The courses are graduate level and are taught by experts in social marketing, commercial marketing, and public health.
This course is designed for students and public health professionals.
Courses are offered in an intensive 5-day format before, during, and after the Social Marketing in Public Health Conference in June and another 5-day session in January.