Evaluating Community-Based Prevention Marketing

University of South Florida: Florida Prevention Research Center

Topics:
Community Health | Healthy Youth | Nutrition & Physical Activity for Adults | Nutrition & Physical Activity for Youth | Occupational Safety | Substance Abuse Prevention | Tobacco Prevention & Control

Researchers are conducting case studies of 4 center projects that were developed and implemented using community-based prevention marketing (CBPM)—a process that enhances stakeholders’ collaboration and integrates behavior change, marketing concepts, and community involvement into one effort to improve community health. The 4 projects are Believing in All Your Possibilities (alcohol and smoking prevention for middle school students), Partnerships for Citrus Worker Health (Eye Safety Program for Citrus Workers), Sarasota County Youth Fitness Program, and Kentucky Tweens Nutrition and Fitness Project.

Researchers will analyze the case studies to see if CBPM can be used effectively in diverse projects, communities, and environments, and whether it improves program outcomes, increases community capacity, enhances stakeholder collaboration, and improves program dissemination. Evaluators are gathering data from interviews, surveys, and observations to determine the extent to which collaborators used CBPM to prioritize community health issues; to identify factors that influenced residents’ health risk behaviors; and to develop, implement, evaluate, and sustain program interventions. They are also interviewing several stakeholders to discover how each perceives the benefits and barriers of collaborating and of using CBPM, and whether the benefits and barriers are associated with a specific project or with one or more steps of the CBPM process.

 

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