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Goal 5: Partnerships

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Objective Strategy Progress
5A. Increase the partnership capacity of NCHHSTP by supporting and facilitating partnership outreach and communication to existing and new partners.

I. Identify opportunities for coordinating partnership plans and strategies across divisions to enhance relationships with existing and long-term partners, to cultivate new partners, and to increase engagement of new or non-traditional partners in NCHHSTP programs and activities.

Indicators:

  1. Increased number of new non-traditional partners;
  2. Increased number of public-private partnering activities or proposals generated or enacted (e.g., through underutilized or innovative mechanisms such as CDC Foundation or other mechanisms); and
  3. Partner utilization and feedback on two-way partner engagement channels

FY 2011-2012 Accomplishments

  • Increased use of all two-way social media within the NCHHSTP OD and Divisions, including high-profile outreach TwitterChat events with CDC and NCHHSTP leaders.
  • Continued with focused partner telebriefings and distribution of special announcements.
  • Compiled partnership inventory for NCHHSTP. The inventory consists of the top 10 or so partners identified by the Divisions as having the highest impact in the helping the Divisions reach their program goals and objectives. The inventory also consists of a “wish list” for partner engagement.
  • Developed a working draft high impact partnership outreach plan for the Center Director. The goal of the plan is to further solidify key NCHHSTP partnerships through the direct, regular outreach from the Center Director.
  • Hired a partnership liaison to increase partnership collaboration and capacity in STD program.
  • Continued to support NACCHO activities aimed at 1) increasing local health departments’ awareness of critical developments in HIV and STD prevention and 2) building local health departments’ capacity to prevent HIV/STD acquisition and transmission in their communities through education, outreach, service delivery, and policy development.

FY 2013 Plans

  • Encourage cross-Divisional interaction and collaboration on cross-cutting partnerships.
  • Explore strategic environmental scanning opportunities to support the Center outreach plan.
  • Establish routine and regular contact with both existing and new partners.
  • Assess using a relationship management tool (CRM) capable of aggregating and managing partner contacts for better tracking of activities.
  • Continue to facilitate and fund the National Chlamydia Coalition and the Sexual Health Coalition.
  • Use NACCHO’s newly restructured Sentinel Network to learn how changing public health and/or healthcare systems impact local health departments’ provision of HIV/STD prevention services to their communities and use results from these surveys to inform CDC programs and policies.

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Goal is in progress.

II. Work with the CDC Foundation to systematically identify opportunities for partners to participate in shaping plans and achieving results for both NCHHSTP and their organizations.

FY 2011-2012 Accomplishments

  • The Viral Hepatitis Action Coalition added 6 new industry partners in 2011-12. Coalition finalized its 3 and 5-year strategic plan. Hosted a series of implementation panels for encourage adoption of the expanded Hepatitis C testing guidelines and hepatitis B testing.

FY 2013 Plans

  • Continue growth of the Viral Hepatitis Action Coalition and additional implementation panels are planned. Coalition partners will participate in the revision to the Hepatitis C testing algorithm.

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Goal is in progress.

III. Manage infrastructure for partner communication that includes mechanisms for periodic collection and reporting of partner perspectives on NCHHSTP program directions.

FY 2011-2012 Accomplishments

  • Completed new business plan for the National Prevention Information Network (NPIN) and begin IT/technology and services enhancements, to include upgrades to HIV/AIDS/STDs Web-based information delivery.
  • Implemented NPIN strategic business plans based upon findings from research focused on prevention partner needs.
  • Developed and expanded Web-based training and collaboration platforms for partners.
  • Solicited formal input from grantees and other external stakeholders through webinars, emails, an email box, and in-person meetings as part of the process of developing the 2014 FOA for state, local, and territorial STD programs.

FY 2013 Plans

  • Make significant infrastructure upgrades to the NPIN platform to enhance delivery of information and collaboration.
  • Use findings from ongoing partner research (internal and external) to produce new information, products, tools and resources needed to support prevention partner activities and programs.

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Goal is in progress.
5B. Increase understanding of and support for NCHHSTP’s mission, research, programs, and policies among network partners.

I. Develop annual communication plans for routine and ad hoc organizational communication from NCHHSTP to its partners, including regular communication from the NCHHSTP director and management in key areas.

Indicator: Frequency and reach of targeted partner communications across multiple channels, measured by number of messages produced impressions, and usage statistics. Knowledge gained by audiences, measured by surveys with key partners and opinion leaders (annually)

FY 2011-2012 Accomplishments

  • Developed new indicator metrics for reporting out targeted partnership communications; developed survey and other new evaluation tools for partner communication.
  • Provided key leadership to orchestrate CDC and NCHHSTP’s presence at the International AIDS Conference. Key social media metrics include: Twitter Mentions: 62,763; Twitter Re-tweets: 34,846; and Unique Sources: 16,098. (Cumulative Potential Reach of 526,454,162.)

FY 2013 Plans

  • Review, evaluate, and make programming changes in NCHHSTP communication channels to better reach partners using digital media.
  • Develop rich media products (video stories) and other narratives to convey value and impact of NCHHSTP programs.

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Goal is in progress.

II. Use appropriate channels for dissemination based on partner needs and regularly evaluate effectiveness in communication products using these channels.

FY 2011-2012 Accomplishments

  • Continued with regular channel communications established in 2010, developed new partner communication vehicles, using social media, and collected evaluation data on products.
  • Developed of new NPIN performance evaluation measures, including data related to key metrics such as knowledge gain, usage of information, and perceived value of NPIN products.
  • Procured a social media monitoring system to provide key social media metrics including: reach, exposure, engagement, satisfaction.
  • Led development and dissemination of an online hepatitis risk assessment that provides personalized recommendations on an individual’s risk for hepatitis.
  • STD website continued to have the most visited webpages on the CDC website and the most frequently accessed fact sheets.
  • Engaged in discussions with the Public Health Agency of Canada (PHAC) and ECDC regarding collaboration with NCHHSTP and other CDC-programs during the AIDS 2012 conference.
  • Developed satellite session at IAS with PHAC and ECDC on HIV and migration to discuss common issues and strategies to address the issue.

FY 2013 Plans

  • Utilize social media metrics tools improve social media and social marketing strategies within NCHHSTP/OD and divisions and branches within NCHHSTP.
  • Continue systematic updates of the fact sheets on the website.
  • Continue to address HIV-migration issues with PHAC and ECDC.

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Goal is in progress.

III. Develop and maintain effective partnerships with media, opinion leaders, and key stakeholders (1) to increase awareness, understanding, and support for HIV, viral hepatitis, STDs, and TB prevention programs and policies; and (2) to raise awareness and enthusiasm about the role and importance of prevention and health protection related to these diseases.

FY 2011-2012 Accomplishments

  • Led the development and implementation of a series of Community Engagement Sessions (CES) focused on advancing the sexual health of MSM of color. These sessions resulted in: visits to 6 jurisdictions with high prevalence of HIV and STDs among MSM, meetings with more than 120 health department staff and leaders, discussions with more than 220 leaders and clients from community-based organizations, and a candid dialogue with more than 750 community members.
  • Held meeting with CDC’s director and key HIV policy partners to gather input on how best to achieve new progress against HIV in the US during the AIDS 2012 conference in Washington, D.C.
  • Led the STD Prevention Science Series, in which DSTDP partnered with the American Sexually Transmitted Diseases Association (ASTDA) to provide a quarterly webinar series of lectures on cutting edge issues by experts to all persons interested in the prevention of STIs/HIV.

FY 2013 Plans

  • Develop technical support and technical assistance recommendations for use within NCHHSTP divisions and CES jurisdictions based on findings from CES summary report.
  • Increase strategic outreach to communication partners (with a focus on new media, application developers, mobile technology) in order to enhance and expand strategic partnerships.
  • Issue a new FOA for the STD communications network.
  • Continue a cooperative agreement with NCSD to support the education of state policymaker project. NCSD will provide technical support and training to state STD program staff.
  • Continue to fund STOP TB USA, a national group that will raise awareness of TB elimination.

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Goal is in progress.
5C. Increase the collaborative partnership capacity of NCHHSTP by using multi-level real-time communication technologies and other mechanisms to meet the increased communication needs of collaborative partners.

I. Use shared and emerging communication platforms and channels, such as collaboration technologies and social media, to strengthen partner communication capacity.

FY 2011-2012 Accomplishments

  • Researched, developed, and created evaluation methods for social media, such as Twitter and Facebook.
  • Led the development of NPIN eNgage. This web-based platform has been developed to enable prevention partners (internal and external) to connect with each other using social collaboration tools.
  • Presented a webinar, “2010 STD Treatment Guidelines Webinar: Update on Sexual Health in Men Who Have Sex With Men (MSM)” intended for clinicians who provide care for MSM. 1270 people registered for this webinar and the recording has been viewed over 500 times since posted in June.

FY 2013 Plans

  • Develop, promote, and expand the use of NPIN eNgage to support partner collaboration for key initiatives.
  • Expand the use of Google Hangouts and other web-based interactive platforms.
  • Work with the Viral Hepatitis Action Coalition to collaborate with industry and non-governmental partners to host webinars around the expanded hepatitis C testing recommendations.

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Goal is in progress.

II. Train and provide technical assistance to NCHHSTP staff on the use of collaboration technologies and emerging media for partner outreach and communication.

Indicators: Number of staff trained on the use of collaborative technologies and social media. Number of collaborative technologies and social media activities deployed and evaluated (annually)

FY 2011-2012 Accomplishments

  • Completed a pilot project innovation using both Google Hangout and Twitter Chat to support strategies for reaching vulnerable populations.

FY 2013 Plans

  • Collaborate with AIDS.gov to deliver a series of training presentations.

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Goal is in progress.

III. Proactively promote translation of knowledge from the field and to the field in key program areas and cross-program knowledge sharing and management through highly visible projects and programs, such as PCSI.

FY 2011-2012 Accomplishments

  • Released and promoted a white paper on social determinants of health and health equity.
  • The Viral Hepatitis Action Coalition supported participation for all Adult Viral Hepatitis Prevention Coordinators to attend the CDC/AASLD Singe Topic meeting on Viral Hepatitis in May.
  • Supported National Viral Hepatitis Action partners by providing a unique materials database of government and grantee hepatitis materials. 348 hepatitis materials are available for download.
  • Encouraged dissemination of the KNOW More Hepatitis campaign messages through networks to increase uptake of the materials.
  • Presented podcast, “STD Awareness Reaching Youth,” which discussed the healthcare providers’ role in educating young patients about sexual health and STD prevention. Podcast downloaded over 1800 times to date.
  • Worked with the National TB Controllers Association to provide up-to-date information on how state and local TB programs implement third-party billing.

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Goal is in completed.
5D. Coordinate NCHHSTP partnership and program activities with and among CDC centers and offices, federal agencies, non-profit, and private sector entities to increase collaborative efforts and to enhance the efficiency, implementation, and dissemination of programs and information.

I. Work with and participate in the CDC Excellence in Partnerships Committee to increase internal knowledge of NCHHSTP partner activities and to identify opportunities for increasing internal support for NCHHSTP disease prevention priorities and programs.

FY 2011-2012 Accomplishments

  • Completed an HIV/AIDS-related campaigns database and portal, featuring information from partners on more than 30 government, local, and grassroots health communication and social marketing campaigns designed for a range of program objectives and targeted to different populations at risk.
  • Served on the Senior Leadership Partnership Working Group and planned outreach to assigned cross-cutting CDC-wide partner.
  • DTBE worked with FDA to identify strategies for locating second line drugs for treating TB in the event of drug shortages. DTBE leads the Federal TB Task Force, which includes all federal agencies with a stake in eliminating TB from the U.S.

FY 2013 Plans

  • Continue relationship-building with cross-cutting CDC partners as CDC ambassador.
  • Establish final MOU with PHAC and engage in joint collaborative efforts as defined in the agreement.
  • Operationalize a Youth HIV/STI Prevention and Sexual Health framework for maximizing partnerships across CDC and HHS.

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Goal is in progress.

II. Provide oversight and consultation on partnership development and partner/stakeholder communication of activities related to the Center’s disease foci. Establish a systematic process for capturing baseline data on existing and new partnerships for developing indicators for evaluating the progress and utility of NCHHSTP’s partnership activities.

Indicator: Adoption and utilization of strategic framework for partnership planning, monitoring, and evaluation

FY 2011-2012 Accomplishments

  • Launched media placement for Let’s Stop HIV Together! National campaign with Act Against AIDS partner Kaiser Family Foundation’s Greater Than! Campaign in Washington, D.C.
  • Provided technical assistance and to engage communication partners in prevention activities.

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Goal is in Completed.


FY 2010-2011 Goal 5: Partnerships
 
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