Three pre-conference workshops will be conducted on Tuesday, August 11 from 8:00 – 11:30. Please note that there is an additional $ 75 fee for the workshops.
The workshop topics are:
Workshop I - An Introduction to Social Media - Back by popular demand!
Learning Objectives:
- Understand the various types of social media
- Learn strategies for monitoring social media
- Utilize social media to influence knowledge, attitudes, and behaviors
Description:
This workshop is an introductory course designed for those wishing to expand their knowledge and utilization of social media in health communication and marketing strategies. This workshop will put social media into a marketing context, introduce you to the various types of social media, including examples of blogs, micro-blogs, social networking sites, mobile applications of social media, user-generated media, widgets, tagging, and more. You will also learn how to monitor what your audience is saying about your issue or program online, and how best to use social media to market and communicate about your issue. Finally, this workshop will help you understand the basics of how these tools can be used to influence knowledge, attitudes, and behaviors.
Presenters:
Ann Aikin
Division of eHealth Marketing,
National Center for Health Marketing,
Centers for Disease Control and Prevention
Holli Seitz
Division of eHealth Marketing,
National Center for Health Marketing,
Centers for Disease Control and Prevention
Heather Brink
Division of eHealth Marketing,
National Center for Health Marketing,
Centers for Disease Control and Prevention
Erin Edgerton
Health and Human Services Center for Social Media
Centers for Disease Control and Prevention
Workshop II - Hands-On Social Media Strategy
Learning Objectives:
- Understand how to design and implement a comprehensive social media stratgy
- Experience a variety of web tools and how to get started with them
- Evaluate the results of social media activities
Description:
This workshop will go beyond the basics of social media to help you dive into creating a social media strategy for your organization or project. We will discuss the nuts and bolts of how to use social media to listen to your target audience, interact with them and effectively spread your messages online. From setting up accounts on tools like blogs, social networks and Twitter, to learning the “rules of the road” for interacting on those sites, this workshop will give you the confidence to establish your social media presence. You will leave with a solid foundation for a social media strategy that includes elements like objectives, target audience, organizational policies, capacity, tools and tactics, and metrics. Free wifi will be available and participants are strongly encouraged to bring their own laptops so they can follow along online themselves. This is not a requirement, though.
Workshop prerequisites:
- Participants have some experience of social media (have read a blog, have a profile on a social networking site, or use RSS) and have a basic understanding of the terms. They may have already implemented a social media project in their organization.
- Participants have basic computer and web literacy skills.
Presenters:
Nedra Weinreich
President
Weinreich Communications and Publisher, Spare Change Blog
Workshop III – Designing Health Literate Marketing Products and Services - Back by popular demand!
Learning Objectives:
- Identify health literacy problems that should be addressed through a "universal precautions" approach
- Use three specific skills to assess and develop health literate products and services
- List three ways to disseminate health literate products and services
Description:
This workshop is designed for public health practitioners — including health communicators and social marketers — and decision-makers for social marketing programs. This highly interactive workshop will provide participants with a short overview of health literacy and its importance in designing and developing effective social marketing products and services. Participants will be introduced to three specific skills: assessing the health literacy qualities of settings, products and services; using clear communication and design in creating products and services; and co-creation as a means to improving the health literacy of social marketing programs. This final skill will focus on creating new products and services rather than communication materials. Participants will be asked to use these skills first to improve the health literacy of several existing materials, secondly to design a new social marketing product or service, and finally to disseminate that product or service using health literacy principles.
Note: presenters will make available information on health literacy resources, including readability, but readability analyses are not part of the workshop.
Presenters:
Cynthia Baur
Director, Division of Health Communication and Marketing
National Center for Health Marketing
Centers for Disease Control and Prevention
William Smith
Executive Vice President
Academy for Educational Development
Todd Phillips
Senior Marketing and Communications Manager
Academy for Educational Development
The registration fee for each workshop is $75.
- Workshop attendance space is limited - please register early. All requests will be honored on a first come-first serve basis.
- You can register for workshops during the regular conference registration.
- Please note that if you have already registered for the conference, you are able to access your registration record and register for the workshops at that time.
To register online
Page last reviewed: March 19, 2009
Page last updated: March 19, 2009
Content source: : National Center for Health Marketing, Office of the Director
Page maintained by: National Center for Health Marketing , Division of eHealth Marketing
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