Gateway to Health Communication & Social Marketing Practice

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The Editions

The original Basic edition of CDCynergy presents an overall methodology for health communication planning and implementation. It contains case examples illustrating the planning model, a wealth of reference resources and materials, and a guide to planning and evaluating a health communication project.

CDC programs and partners have tailored the CDCynergy Basic Edition to create new editions highlighting how the CDCynergy planning model can be applied to specific health problems and within specific disciplines within public health. These editions also provide custom case examples of possible health communication interventions in a specific problem area.

The list of tailored editions continues to grow as public health professionals explore the benefits of targeting case examples, resources, and media files to a specific public health problem area. Professionals interested in a specific tailored edition should contact the CDC program or partner that produced the tailored edition. Below is a list of the current tailored editions and contacts.

Here is a listing of all the CDCynergy's produced to date:

Basic Edition 3.0
Office of Communication Division of Health Communication

Case Examples: Folic Acid, Physical Activity, H.Pylori, Smoking, and others

Cardiovascular Edition
Cardiovascular Health Branch

Case Examples: Social Marketing (signs & symptoms of heart attack), School Physical Activity Intervention, Faith Based Nutrition Intervention

Micronutrients Edition (International)
Division of Nutrition & Physical Activity Maternal and Child Nutrition Branch

Case Examples: Bolivia (Multi-vitamin), Ghana (Vitamin A), Indonesia (iron), Pakistan (Iodine), Thailand (Vitamin A), United States (Folic Acid)

Diabetes Edition
Division of Diabetes Translation

Case Examples: Diabetes and Flu, "Strong in Body & Spirit" (Native American), National Diabetes Educational Program-Diabetes Control

Tobacco Prevention and Control Edition
Office on Smoking & Health, Health Communications Branch

Case Examples: Youth Intervention, Cessation, Environmental Tobacco Smoke-national, Environmental Tobacco Smoke (state and local)

American Indian/Alaskan Native Diabetes Edition
Division of Diabetes Translation Program Development Branch

Case Examples: Strong in Body & Spirit - national, Obesity

Emergency Risk Communication (ERC) Edition
Office of Communication

Case Examples: N/A

Social Marketing Edition
Office of Communication

Case Examples: WIC - Breastfeeding, Chitterling Preparation, Teens Stopping AIDS, Violence Against Women