The CDC Clear Communication Index
The CDC Clear Communication Index (Index) is a new research-based tool to plan and assess public communication materials. The 4 questions and 20 items in the Index are drawn from the scientific literature in communication and related disciplines. The items represent the most important characteristics to enhance clarity and aid people’s understanding of information.
The Index provides a numerical score on a scale of 100 so that developers of communication products can objectively assess and improve materials based on the best available science.
The Index assesses materials in seven areas.
- main message and call to action
- information design
- state of the science
- behavioral recommendations
The CDC Office of the Associate Director for Communication (OADC) is making the Index score sheet and User Guide available to organizations that want a science-based clear communication tool. You can download the score sheet and Guide. The score sheet includes instructions, and the Guide includes explanations and examples of the 20 items.
You may send comments, questions, or requests to email@example.com or contact Dr. Cynthia Baur, 404-498-6411.
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