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Channels

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When developing a health campaign, communication program or the promotional portion of a social marketing campaign, you need to keep in mind the right channels to reach the people you are targeting with your messages. Doing your audience research up front will help identify the right channels. Appropriate distribution of your health content is critical to your campaign's success. On this page you can explore the numerous channels available to you and use them to design the best outreach strategy for your campaign.

Channels

Media Relations – CDC Online Newsroom, a one-stop source for journalists seeking public health information.

CDC eHealth Metrics Dashboard – Annual Summary (2010).

CDC-INFO – CDC's National Contact Center is your single telephone and email source for accurate, timely, consistent, and science-based information (1-800-CDC-INFO).

CDC-TV – Online health information videos from CDC.

Media Resources

A Journalist's Guide to the Internet – Online guide to the internet for journalist.

U.S. News Archives on the Web – Online U.S. News Archives

CDC Social Media Tools – CDC uses social media to provide users with access to credible, science-based health information when, where, and how you want it.

The Guide to Community Preventive Services - The Community Preventive Services Task Force, based on a systematic review of the effectiveness of health communication campaigns conducted by researchers at CDC, found communication campaigns can change health behaviors when combined with the distribution of free or reduced-priced related products. Six health-related products were represented in the review: child safety seats, condoms, pedometers, recreational safety helmets, nicotine replacement therapy, and sun-protection products. Results demonstrated effectiveness regardless of the number of distinct channels used for dissemination of message. Read a summary of the review.

Communicating Health via the Web - Web Site Development and Marketing

Usability.gov – An online video resource for creating usable and appealing health information.

Interactive Health Communication (IHC) – Online resource to locate and share health information.

Web Accessibility Initiative (WAI) – A guide to make Web accessible to people with disabilities.

Best Practices

Usability.gov – Guide to managing government Web sites.

Government Technology – Online resource for state and local government in the information age.

Usability

Webcontent.gov – A guide for developing useable and useful Web sites.

World Usability Day – Event information for celebrating usability.

Writing for the Web

Usability.gov – Online video resource for health information.

  • Page last reviewed: May 10, 2011
  • Page last updated: May 10, 2011
  • Content source:
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