One of the key steps in the health communication and social marketing process is identifying the population segments that can benefit from a specific health behavior. The more you know about your primary segment, the better you can reach them with messages, activities and policies. Your upfront research includes understanding the needs and wants of the target audience on a more personal level, and their motivations and lifestyles so you can truly engage with them. This effort will pay dividends later when you begin preparing your campaign activities, health messages, channels and campaign materials.
These Audience Insights analyze different target audiences for public health so that you can more effectively communicate with them to influence their behavior.
- Overview of Health Literacy – Information and Resources about Health Literacy.
- What We Know About... Health literacy? [253 KB, 5 pages] – A report providing a summary on Health Literacy research.
- The HHS National Action Plan to Improve Health Literacy – A summary about the National Action Plan to Improve Health Literacy.
- Page last reviewed: June 26, 2012
- Page last updated: June 26, 2012
- Content source:
- Centers for Disease Control and Prevention
- Page maintained by: Division of Public Affairs (DPA), Office of the Associate Director for Communication (OADC)