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Audience

Graphic of groups of people.

One of the key steps in the health communication and social marketing process is identifying the population segments that can benefit from a specific health behavior. The more you know about your primary segment, the better you can reach them with messages, activities and policies. Your upfront research includes understanding the needs and wants of the target audience on a more personal level, and their motivations and lifestyles so you can truly engage with them. This effort will pay dividends later when you begin preparing your campaign activities, health messages, channels and campaign materials.

Diverse Populations

Latin American Network Information Center – Resources for Latin Americans.

NSW Multicultural Health Communication Service – Resource to help health professionals communicate with non-English speaking communities throughout NSW.

Health Literacy

Overview of Health Literacy – Information and Resources about Health Literacy.

What We Know About... Health literacy? [PDF - 253.0KB] – A report providing a summary on Health Literacy research.

The HHS National Action Plan to Improve Health Literacy – A summary about the National Action Plan to Improve Health Literacy.

 

Link to the Apple Store and download CDC's free iPad App.

Contact Us:
  • Centers for Disease Control and Prevention
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    Atlanta, GA 30333
  • 800-CDC-INFO
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    TTY: (888) 232-6348
  • Contact CDC-INFO
  • Page last reviewed: June 26, 2012
  • Page last updated: June 26, 2012
USA.gov: The U.S. Government's Official Web PortalDepartment of Health and Human Services
Centers for Disease Control and Prevention   1600 Clifton Rd. Atlanta, GA 30333, USA
800-CDC-INFO (800-232-4636) TTY: (888) 232-6348 - Contact CDC-INFO