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Welcome to CDC's Gateway to communication practice and social marketing! Here you can access many resources to help build your health communication or social marketing campaigns and programs. Whether you are looking for tips for analyzing and segmenting an audience, choosing appropriate channels and tools, or evaluating the success of your messages or campaigns, it's all here in one place!

Health Communication & Social Marketing Topics

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Audience
Identify, segment, select, and target audiences to tailor your health messages.
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Research/Evaluation
Formative and summative research plus evaluation tools for health communication programs.
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Tools & Templates
CDCynergy, social media, health literacy, and template shortcuts.

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Campaigns
CDC campaigns plus other health communication materials and interventions.
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Channels
All the channels to distribute, deliver, and promote your outreach strategy.
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Risk Communication
Principles of risk and crisis response, CERC, issues management during emergencies.

Health Communication & Social Marketing Essentials

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CDCynergy Lite is an updated version based on the original Social Marketing Edition of CDCynergy, and is intended for those who have previous social marketing experience. It is based on best practice social marketing principles, and will assist you in developing, implementing, and evaluating an effective social marketing plan.

Health Communication Basics

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What do we mean by health communication, social marketing, and health marketing? How do you find the tools you need to develop a communication plan or social marketing campaign? Most importantly, how do you know if it works? If you are new to the field, Health Communication Basics can help you design and evaluate your campaigns and communication projects to achieve the maximum success.

CDC Online Newsroom

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A one-stop source for journalists seeking public health information.

Health Communication
Science Digest (HCSD)

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HCSD is designed to enhance awareness of emerging health communication and marketing scientific knowledge by providing you easy access to recently published articles and reports with particular relevance for the public health communication community.

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Gateway Button Add this button on your agency, office, or personal website for quick access to the Gateway homepage. Go to Gateway Social Media Tools to get instructions and the HTML code for the button.

 

CDC Vital Signs™ – Learn about the latest public health data. Read CDC Vital Signs™…

Link to the Apple Store and download CDC's free iPad App.

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  • Centers for Disease Control and Prevention
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    Atlanta, GA 30333
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    TTY: (888) 232-6348
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  • Page last reviewed: January 30, 2014
  • Page last updated: January 30, 2014
USA.gov: The U.S. Government's Official Web PortalDepartment of Health and Human Services
Centers for Disease Control and Prevention   1600 Clifton Rd. Atlanta, GA 30333, USA
800-CDC-INFO (800-232-4636) TTY: (888) 232-6348 - Contact CDC-INFO