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  • Audience - Identify, segment, select and target audiences to tailor your health messages.
  • Campaigns - CDC campaigns plus other health communication materials and interventions.
  • Channels - All the channels to distribute, deliver, and promote outreach strategy.
  • Research & Evaluation - Formative and summative research plus evaluation tools for health communication programs.
  • Risk Communication - Principles of risk and crisis response, CERC, issues management during emergencies.
  • Tools & Templates - CDCynergy, social media, health literacy, and template shortcuts.

CDC's Gateway to Communication and Social Marketing Practice provides resources to help build your health communication or social marketing campaigns and programs. Whether you are looking for tips for analyzing and segmenting an audience, choosing appropriate channels and tools, or evaluating the success of your messages or campaigns, it's all here in one place!

CDC Newsroom

A one-stop source for journalists seeking public health information.


CDCynergy Lite

  CDCynergy Lite

CDCynergy Lite is an update to the original Social Marketing Edition of CDCynergy, and is intended for those with social marketing experience. It is based on best practices and will assist you in developing, implementing, and evaluating an effective social marketing plan.


Resources for Writers

  Resource for Writers

CDC's Entertainment Education Program provides expert consultation, education and resources for writers and producers who develop scripts with health storylines.



Health Communication Science Digest

The Health Communication Science Digest provides easy access to recently published articles and reports with particular relevance for the public health communication community.

Read the Current Issue >>


  • Page last reviewed: July 9, 2015
  • Page last updated: July 9, 2015
  • Content source: