TRACK V

New Frontiers: Health Communication, Marketing, and Media

Integrating Marketing into Public Health Practice

Dogan Eroglu, Ph.D., Moderator
Acting Associate Director of Marketing and Communication Science
National Center for Health Marketing
Coordinating Center for Health Information and Service
Centers for Disease Control and Prevention

Lawrence Hanrahan, Ph.D., M.S., Speaker ( 104KB)
Director of Public Health Informatics
Chief Epidemiologist
Division of Public Health
Bureau of Health Information and Policy
Wisconsin Department of Health and Family Services

Ajay Kohli, Ph.D., Speaker
Isaac Stiles Hopkins Chair in Marketing
Goizueta Business School
Emory University

Michael Rothschild, Ph.D., M.B.A., Speaker ( 755KB)
School of Business
University of Wisconsin

Rethinking "Culture": Working Across Different Cultural Contexts

Stacey Hoffman, M.P.H., Moderator
Health Communication Specialist
National Center for Immunization and Respiratory Diseases
Coordinating Center for Infectious Diseases
Centers for Disease Control and Prevention

Fard Johnmar, M.A., Speaker ( 1.28MB)
Founder
Envision Solutions, LLC

Mickey McManus, Speaker ( 9.33MB)
President and Principal
Maya Design, Inc.

Kami Silk, Speaker ( 93KB)
Assistant Professor of Communications
Michigan State University

The Effects and Impacts of Communication Technologies in Health Marketing

Janice Nall, M.B.A., Moderator ( 316KB)
Division of E-Health Marketing
National Center for Health Marketing
Coordinating Center for Health Information and Service
Centers for Disease Control and Prevention

Steve Cole, Speaker ( 766KB)
Vice President, Research
Hope Lab

Erin Edgerton, M.A., Speaker ( 6.87MB)
Content Lead, Interactive Media
National Center for Health Marketing
Coordinating Center for Health Information and Service
Centers for Disease Control and Prevention

Nedra Weinreich, M.S., Speaker ( 3.45MB)
President and Founder
Weinreich Communications

Pamela Whitten, Ph.D., Speaker ( 523KB)
Professor and Associate Dean
College of Communication Arts & Sciences
Michigan State University

Towards a New Paradigm for Health Marketing

Gary L. Kreps, Ph.D., Moderator
Eileen and Steve Mandell Professor of Health Communication
Director of the Center for Health and Risk Communication
Professor and Chair, Department of Communication
George Mason University

Amy Auerbach, M.A., Speaker ( 65KB)
Vice President and Director of Interactive Media
American Legacy Foundation
PHD

Jay Bernhardt, Ph.D., M.P.H., Speaker ( 126KB)
Director
National Center for Health Marketing
Coordinating Center for Health Information and Service
Centers for Disease Control and Prevention

Edward Maibach, M.P.H., Ph.D., Speaker ( 1.70KB)
Professor
George Washington University and George Mason University

Roxanne Parrott, Ph.D., M.A., Speaker ( 839KB)
Professor of Communication Arts and Sciences
Pennsylvania State University