TRACK III

Disseminating Public Health Programs

Using Communication and Marketing to Influence "Place"

Edward Maibach, M.P.H., Ph.D., Moderator
Professor
George Washington University and George Mason University

Lorelei DiSogra, Ed.D., R.D., Speaker ( 626KB)
Vice President, Nutrition and Health
United Fresh Produce Association

Keith Fentonmiller, J.D., Speaker ( 556KB)
Senior Attorney
Division of Advertising Practices
Federal Trade Commission

William Smith, Ph.D., Speaker ( 4.82MB)
Executive Vice President
Academy for Educational Development

Ian Thomas, Speaker ( 2.78MB)
Executive Director
The PedNet Coalition

Global Perspectives on Health Marketing

Melinda Frost, M.A., M.P.H., Moderator
Lead, Global Communication and Marketing
National Center for Health Marketing
Coordinating Center for Health Information and Service
Centers for Disease Control and Prevention

Elizabeth Fox, Ph.D., Speaker
Deputy Director
Office of Health, Infectious Diseases and Nutrition
Global Health Bureau
U.S. Agency for International Development

Craig Lefebvre, Ph.D., Speaker ( 1.06MB)
Chief Technical Officer
Population Services International

David McGuire, Speaker ( 695KB)
Vice President and Director
Center for Private Sector Health Initiatives
Academy for Educational Development

John Rainford, Speaker
Pandemic and Outbreak Communications Officer
World Health Organization

Disseminating Public Health Programs: Lessons for Health Marketing

Marvin E. Goldberg, Ph.D., Moderator ( 47KB)
Irving and Irene Bard Professor of Marketing
Smeal College of Business
Pennsylvania State University

James W. Dearing, Ph.D., Speaker ( 811KB)
Senior Scientist, Institute for Health Research
Kaiser Permanente Colorado

Edward Maibach, M.P.H., Ph.D., Speaker ( 1.70MB)
Professor
George Washington University and George Mason University

Ralph Oliva, Speaker ( 756KB)
Executive Director
Institute for the Study of Business Markets (ISBM) and Professor of Marketing
The Pennsylvania State University

William A. Smith, Ed.D., Speaker ( 1.30MB)
Executive Vice President
Academy for Educational Development

Case Studies for Disseminating Public Health Programs

Kelli McCormack Brown, Ph.D., Moderator
Associate Dean for Academic Affairs
College of Health and Human Performance
University of Florida

Charles B. Collins, Speaker ( 62KB)
Science Application Team Leader, Capacity Building Branch
National Center for HIV, Hepatitis, STD, and TB Prevention
Coordinating Center for Infectious Diseases
Centers for Disease Control and Prevention

Don Martin, Speaker ( 291KB)
Health Educator
Office of Health Promotion
Washington State Department of Health

Katherine M. Wilson, Ph.D., M.P.H., Speaker ( 907KB)
Senior Public Health Educator
National Center for Chronic Disease Prevention and Health Promotion
Coordinating Center for Health Promotion
Centers for Disease Control and Prevention