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TRACK I
New directions for Evaluating Health Communication, Marketing, and Media Activities
Evaluating and Improving the Health of the Nation: The Role of Health Communication, Marketing, Media, and e-Health Objectives
Katherine Lyon Daniel, Ph.D., Moderator
Deputy Director
National Center for Health Marketing
Coordinating Center for Health Information and Service
Centers for Disease Control and Prevention
Cynthia Baur, Ph.D., Speaker ( 198KB)
Director
Division of Health Communication and Marketing
National Center for Health Marketing
Coordinating Center for Health Information and Service
Centers for Disease Control and Prevention
Linda Harris, Ph.D., Speaker ( 142KB)
Lead, Health Communication and E-Health Team
Office of Disease Prevention and Health Promotion
U.S. Department of Health and Human Services
Craig Lefebvre, Ph.D., Speaker ( 1.06MB)
Chief Technical Officer
Population Services International
Evaluating News Media Outreach and Stories: Challenges and Approaches
Sandra Bonzo, M.L.I.S., Moderator
Enterprise Communication Officer
Coordinating Center for Environmental Health and Injury Prevention
Centers for Disease Control and Prevention
Glen Nowak, Ph.D., Speaker ( 192KB)
Chief, Media Relations
Office of Enterprise Communication
Centers for Disease Control and Prevention
Ken Pastorick, Speaker
Public Information Officer
Office of Public Health
Center for Community Preparedness
Carol Schechter, Speaker( 1.29MB)
Academy for Educational Development
CDC Centers of Excellence in Heath Marketing and Communication
Fred Fridinger, Dr.P.H., CHES, Moderator ( 14KB)
Acting Chief
Marketing and Communication Strategy Branch
Division of Health Communication and Marketing
National Center for Health Marketing
Coordinating Center for Health Information and Service
Centers for Disease Control and Prevention
Vicki S. Freimuth, Ph.D., Speaker ( 365KB)
Professor of Speech Communications
The Southern Center for Communication, Health, and Poverty
University of Georgia
Jeff Harris, M.D., M.P.H., M.B.A., Speaker ( 155KB)
Professor, Health Services
The Health Marketing Research Center
University of Washington
Leslie B. Snyder, Ph.D., M.A., Speaker ( 268KB)
Professor of Communication Sciences
Director, Center for Health Communication and Marketing
University of Connecticut
Design and Evaluation of Field Studies: Challenges and Opportunities
Malcolm R. (Mac) Parks, Ph.D., Moderator
Associate Professor
Department of Communication
University of Washington
Paula Diehr, Ph.D., M.S., Speaker ( 184KB)
Professor
Biostatistics/Health Services
University of Washington
Sandra Williams Hilfiker, M.A., Speaker ( 1.25MB)
Public Health Advisor
Office of Disease Prevention and Health Promotion
Office of Public Health and Science
Office of the Secretary
U.S. Department of Health and Human Services
Marian Huhman, Ph.D., Speaker ( 268KB)
Health Scientist
National Center for Chronic Disease Prevention and Health Promotion
Coordinating Center for Health Promotion
Centers for Disease Control and Prevention
Kristen D. Holtz, Ph.D., Speaker ( 111KB)
KDH Research & Communication
Atlanta, Georgia
What is the Value of a Partner? Approaches to Evaluating Partnerships
Adam Gregory Skelton, Ph.D., M.P.H., Moderator
Strategy Advisor
McKing Consulting, Contractor
National Center for Health Marketing
Coordinating Center for Health Information and Service
Centers for Disease Control and Prevention
Frances D. Butterfoss, Ph.D., M.S.Ed., Speaker ( 3.04MB)
Professor and Director
Department of Pediatrics
Division of Behavioral Research and Community Health
Eastern Virginia Medical School
Sharyn Sutton, Ph.D., Speaker ( 71KB)
Managing Director
Communication and Social Marketing
American Institutes for Research
April Velasco, Ph.D., Speaker ( 192KB)
Public Health Advisor
National Center for Health Marketing
Coordinating Center for Health Information and Service
Centers for Disease Control and Prevention
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