About the Campaign

Still Going Strong

CDC’s Still Going Strong campaign speaks directly to older adults, age 65 and older, and their caregivers. We want to raise awareness about preventable injuries among older adults. This campaign has two goals:

  • Educate about common risk factors for falls and motor vehicle crashes, as well as traumatic brain injuries that happen from falls and motor vehicle crashes.
  • Empower older adults and their caregivers to take simple steps that will help them maintain their independence and age without injury.

Getting older doesn’t have to mean giving up the activities you enjoy!