Radon Toolkit: Social Media

At a glance

Below you can find social media resources. The sample messages can be used for X, Facebook, and Instagram posts.

Blue background with text on the left "Raising awareness about radon risks and how people can protect themselves can save lives. " On the right is a cartoon male and female typing on their mobile devices with a larger device screen in the center showing the conversation between them as "Hey, I tested my home for radon. Levels came back high!" "Wow, I should test my home too" "Yes, I learned that radon can cause lung cancer. See www.cdc.gov/radon" "Thank you!" At the lower left is the CDC logo and lower right is www.cdc.gov/radon

Usage guidance

These resources can be downloaded or printed. The sample content can be used for X (Twitter) and Facebook posts. Each theme features facts about radon with related graphics, social media messages, and highlighted radon story.

Resources

Sample Copy

Who is affected by radon?

Sample Copy

Facebook:

Anyone can get lung cancer from breathing in high levels of radon over time. Radon is an odorless, invisible, radioactive gas that can build up in homes and buildings putting people at risk. Learn how to protect yourself. https://bit.ly/3wIlDZK

X:

Anyone can get lung cancer from breathing in high levels of radon over time. Radon is a gas that can build up in homes and buildings putting people at risk. Learn how to protect yourself: https://bit.ly/3wIlDZK

Singing has always been a big part of Jackie's life. But without knowing it, Jackie was exposed to #radon for years and got lung cancer. Today, she continues using her voice to sing and raise awareness about radon and lung cancer. https://bit.ly/3epBfd9

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Blue background with a cartoon bubble and set of pink lungs in the center with a yellow and black radiation symbol. To the left is text that reads Anyone can develop lung cancer from long-term exposure to high radon levels. At the lower left is the CDC logo, lower right is www.cdc.gov/radon.
Anyone can develop lung cancer from long-term exposure to high radon levels.
An African American woman with gray hair wearing a collared shirt smiles to the right of text in a text box that reads, "You may not have any symptoms, so test your house for radon and know your numbers."
You may not have any symptoms, so test your house for radon and know your numbers.

What are the health effects of radon?

Sample copy

Facebook:

Radon is the second leading cause of lung cancer deaths after cigarette smoking. The U.S. Environmental Protection Agency estimates that radon causes about 21,000 lung cancer deaths in the U.S. every year. Radon is a natural gas in outdoor air that can build up inside your home. Take action to reduce radon levels and talk to your doctor about any concerns. https://bit.ly/2S9itPT

X:

Radon is a radioactive gas that can build up inside your home. @EPA estimates that radon causes about 21,000 lung cancer deaths in the U.S. each year. Take action to reduce radon levels and talk to your doctor about any concerns. https://bit.ly/2S9itPT

#DYK? Anyone can develop lung cancer from long-term exposure to high radon levels. Read the story of Lindi Campbell, who was diagnosed with lung cancer and later discovered high #radon levels in her home. https://bit.ly/3GxL0Uk

Doctors: Ask your patients about home radon levels and talk to them about how radon affects lung cancer. Visit the CDC's website for more #radon information for healthcare providers https://bit.ly/3UaVWMO

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An illustration of pink lungs with red spots, and concentric circles coming from one of the spots. Large font at top reads: "The Envrionmental Protection Agency (EPA) estimates that radon causes about 21,000 lung cancer deaths each year." There is the URL www.cdc.gov/radon and blue CDC logo at the bottom.
Radon can cause lung cancer.
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White text at left reads, "When you breathe in radon, radioactive materials can get trapped in your lungs. Over time, these radioactive materials increase the risk of lung cancer." To the right is an illustrated lit cigarette with the red symbol for no smoking, next to large text that reads, "Radon is the 2nd leading cause of lung cancer deaths in the United States after cigarette smoking."
Radon is the 2nd leading cause of lung cancer deaths in the United States after cigarette smoking.
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Blue background featuring a female doctor holding a clipboard and seated at a table with a female patient. Text reads "Healthcare providers can share information with patients about the health risks of radon and testing their home. At the lower left is the CDC logo and lower right is www.cdc.gov/radon
Healthcare providers can share information with patients about the health risks of radon and testing their home.
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A photo of a man and a woman with blond hair hugging and looking at the camera with text to the right in a text box that reads, "After her lung cancer diagnosis, Lindi learned that her home for 21 years had high radon levels." At bottom there is white text that says "Lindi, lung cancer survivor" and a blue CDC logo
After her lung cancer diagnosis, Lindi learned that her home for 21 years had high radon levels.

Where can I be exposed to radon?

Sample copy

Facebook:

All outdoor and indoor air has some radon in it. Radon can build up in the air in any home or building whether it has a basement, is sealed or drafty, or is new or old. It is a risk anywhere in the country. There is no known safe level of radon, and you should always aim to have the lowest level. https://bit.ly/3OTwdHr

X:

Radon can build up in any home or building whether it has a basement, is sealed or drafty, or is new or old. High radon levels can cause lung cancer. There is no known safe level of radon. Always aim to have the lowest level. https://bit.ly/3TVwgnT

Tracking programs across the U.S. use #radon data to inform public health planning, leading to healthier communities! Visit the @CDC_EPHTracking website to explore radon data and learn how the data can help improve health outcomes: https://bit.ly/3CIwXKp

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Text to the left reads, "Radon is an odorless, invisible, radioactive gas naturally released from rocks, soil, and water. Radon can get into homes and buildings through small cracks or holes and build up in the air." On the right are 15 small sketches of homes, with the last one overlaid with the symbol for radioactivity. Text above the homes reads, "1 in 15 homes in the U.S. have high radon levels." At bottom, the EPA is cited and there is a blue CDC icon
Radon is an odorless, invisible, radioactive gas naturally released from rocks, soil, and water.
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Text at top reads, "Radon can build up to harmful levels in any home or building anywhere in the world. Beneath the text are three circles, one containing an image of a bedroom, one of a classroom, and one of an office. Captions under the circles read, "Homes", "Schools", and "Workplaces", respectively. There is a CDC logo at bottom left and URL www.cdc.gov/radon at bottom right
Radon can build up to harmful levels in any home or building anywhere in the world.

When should I install a radon reduction system?

Sample copy

Facebook:

Test your home to find out if you should install a radon reduction system to protect your household from lung cancer. The U.S. Environmental Protection Agency recommends installing a radon reduction system for levels higher than 4pCi/L. Contact your state radon office to find a radon reduction professional. https://bit.ly/3HBcYOX

X:

Test your home to find out if you should install a #radon reduction system to protect your household from lung cancer. @EPA recommends installing a radon reduction system for levels 4pCi/L or higher. https://bit.ly/3HBcYOX

Carol tested her home for #radon after home renovations. She was surprised—her home's radon level was high! With the help of a professional, Carol took steps to prevent radon from entering her home. Read Carol's story: https://bit.ly/3XoQV4N

#Radon is invisible and odorless. Testing your home is the only way to know if you're being exposed to high levels of radon. Learn about Lauren's experience testing her home and installing a radon reduction system: https://bit.ly/3Rvzyhm

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An illustration of a cross-section of a house with a pipe running through the center and chemicals coming out of the pipe, with white text at top reading, "The Environmental Protection Agency (EPA) recommends installing a radon reduction system if levels are equal to or higher than 4pCi/L." To the right, next to the house, text reads, "pCi/L is shorthand for picocuries per liter, the units of measurement of the amount of radon in an air sample."
The Environmental Protection Agency (EPA) recommends installing a radon reduction system if levels are equal to or higher than 4pCi/L.
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A man looks pensively out the window of a home. Large text to the left reads, "Testing is the only way to determine if your home has high radon levels. Hire a licensed professional to install a radon reduction system if levels are over 4 pCi/L." At bottom left of the image is the CDC logo and at bottom right is the URL cdc.gov/radon.
Testing is the only way to determine if your home has high radon levels.
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Text reads: "2 steps to protect yourself from radon-associated lung cancer." A side-by-side illustration of a young African American woman reading a computer screen and the caption, "Test your home's radon levels" next to a cross-section of a house with a pipe running through the center and chemicals coming out of the pipe, with the caption, "Install a radon reduction system if levels are equal or higher than 4pCi/L."
2 steps to protect yourself from radon-associated lung cancer.
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A photo of one side of a brick house with a radon mitigation pipe in view. Text at the top of the image reads, "I tested my home after doing repair work and was surprised that my radon levels were now above 10 pCi/L in my basement."
I tested my home after doing repair work and was surprised that my radon levels were now above 10 pCi/L in my basement.
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A photo of a radon reduction vent pipe against a brick wall with white text inside a text box that reads, "Lauren tested her home after learning that radon can cause lung cancer. With the help of a professional, she took steps to prevent radon from entering her home."
Lauren tested her home after learning that radon can cause lung cancer.

Why should I raise awareness about radon?

Sample copy

Facebook/Instagram:

Lung cancer deaths from radon exposure are preventable if more people take action to reduce radon levels in homes, building, and schools. Raising awareness about radon saves lives. https://bit.ly/3Viw5mr

X:

Lung cancer deaths from radon exposure are preventable if more people take action to reduce radon levels in homes, buildings, and schools. Raising awareness about radon saves lives. https://bit.ly/3Viw5mr

Help raise awareness about #radon! CDC's radon website includes testing and prevention information for healthcare providers and the public. Learn more about @CDCgov's radon outreach: https://bit.ly/3GG4OVQ

Anyone can be exposed to lung cancer-causing levels of radon. Katherine's long history of working on radon risk reduction and her experience as a health educator, give her a unique perspective on communicating about radon. Read Katherine's story: https://bit.ly/3vh1vlT (269)

Raising awareness about #radon saves lives. When Lauren learned that radon is the second leading cause of lung cancer, she took steps to test her home for radon and spread the word in her community. Read Lauren's story: https://bit.ly/3Rvzyhm

Radon is the second leading cause of lung cancer deaths in the U.S. after cigarette smoke. Dr. Mullett advocates for primary care visits to serve as key opportunities to educate patients about radon. Read Dr. Mullett's story: https://bit.ly/3GXOIap

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Blue background with text on the left "Raising awareness about radon risks and how people can protect themselves can save lives. " On the right is a cartoon male and female typing on their mobile devices with a larger device screen in the center showing the conversation between them as "Hey, I tested my home for radon. Levels came back high!" "Wow, I should test my home too" "Yes, I learned that radon can cause lung cancer. See www.cdc.gov/radon" "Thank you!" At the lower left is the CDC logo and lower right is www.cdc.gov/radon
Raising awareness about radon risks and how people can protect themselves can save lives.
Download
A photo of a woman with gray hair to the right, next to white text that reads, "We all have a role to play in protecting our communities from preventable lung cancer deaths from radon. Talk to your loved ones, friends and neighbors today about testing for radon." The quote is attributed to Katherine Pruitt, National Senior Director of Policy at the American Lung Association. At bottom left is a CDC logo and at bottom right is the URL www.cdc.gov/radon
We all have a role to play in protecting our communities from preventable lung cancer deaths from radon.
Download
A photo of a radon test next to the text, "When Lauren learned that radon is the second leading cause of lung cancer, she took steps to test her home for radon." There is a CDC logo at bottom left and the URL www.cdc.gov/radon at bottom right
When Lauren learned that radon is the second leading cause of lung cancer, she took steps to test her home for radon.
Download
An older white man wearing a doctor's white coat and stethoscope to the right of a text box that reads, "Primary care visits serve as key opportunities to ask about home radon levels and educate patients." Attributed to Dr. Timothy Mullett, Medical Director, Markey Center Affiliate Network at the University of Kentucky. There is a CDC logo at the bottom left
Primary care visits serve as key opportunities to ask about home radon levels and educate patients.
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Content Source:
National Center for Environmental Health