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Infographic: 10 Tips for Evaluating Communication Campaigns

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10 Tips for Evaluating Communication Campaigns

10 Tips for Evaluating Communication Campaigns

 

  1. Use mixed methods and alternative approaches
  2. Invest in market data
  3. Identify alternative data
  4. Take advantage of social media analytics
  5. Conduct A/B testing
  6. Refresh your materials
  7. Do not reinvent the wheel
  8. Track current events
  9. Partner with influential bloggers
  10. Welcome donated media
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