Infographic: 10 Tips for Evaluating Communication Campaigns

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10 Tips for Evaluating Communication Campaigns

1. Use mixed methods and alternative approaches
2. Invest in market data
3. Identify alternative data
4. Take advantage of social media analytics
5. Conduct A/B testing
6. Refresh your materials
7. Do not reinvent the wheel
8. Track current events
9. Partner with influential bloggers
10. Welcome donated media