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2016 Annual Summary

In promoting campaigns and other health-related content, small graphical images called buttons and badges are used on social network profiles and Web sites. Each of the buttons and badges used by CDC’s social media campaigns are linked and can be clicked on to arrive on a CDC page with additional data and content. A “clickthrough” is when a button or badge has been clicked on and the user arrives on a CDC page for more information.

Campaigns are tracked in groups, usually by center, program, or campaign name.

Top 10 Campaign Groups

Top Campaign Groups 2016

Rank Campaign Group Clickthroughs
1 TH Site Links (Travelers Health) 4,349,896
2 MMWR 3,166,028
3 NCIRD-HPV-Con-Google 988,250
4 NCHM Content Syndication 556,581
5 Ad Campaign: Inside Knowledge 539,429
6 OSH Video Ads 480,322
7 Zika SE States 380,913
8 Zika Miami 252,443
9 NCIRD-HPV-Con-CS 237,118
  • Page last reviewed: January 13, 2016
  • Page last updated: February 7, 2017
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