About The Gateway

Welcome to CDC’s Gateway to Health Communication and Social Marketing Practice! CDC and its partners have many resources available to help build your health communication or social marketing campaigns and programs. Whether you are looking for tips for analyzing and segmenting an audience, choosing appropriate channels and tools, or evaluating the success of your messages or campaigns, it’s all here in one place!

The site takes information from CDC and other public and private resources, and creates distinct categories, making it easier for you to find exactly what you need. The categories include:

An important part of the site is Health Communication and Social Marketing Essentials. This section gives you step-by-step advice on developing a social marketing campaign, focusing on the tool CDCynergy Lite, which is a new product based on the social marketing edition of the CDCynergy program. Divided into sections on Problem Description, Market Research, Market Strategy, Interventions, Evaluations, and Implementation. CDCynergy walks you through the complete process of developing a social marketing plan. Everyone can find something to use in this tool, whether they are new to the field or experienced.

We Want Your Feedback!

One of the major goals for the Gateway for Health Communication and Social Marketing Practice is to create a place for collaboration and communication among professionals in the field. Whether it is sharing a campaign or communication strategy that has worked for you, or having the opportunity to ask others in our profession their insight or opinions about a particular topic or interest, we hope you will find the Gateway a place you can quickly find out what you need to know. To accomplish this, the Gateway has two sections designed for you to tell us your success stories, or ask questions regarding health communication and social marketing.

Success Stories

Here you can read about what other health communication and social marketing professionals have done in the past. We will highlight full campaigns and insights about particular topics, such as analyzing audiences, finding the right tools and channels, and research tips. On every page of the major sections, there is a section entitled “Success Stories” that will allow you to contact us and tell us your successes. Periodically, we will highlight a particular success story in the Top Flash on the Home page.

Please Join Us!

You can sign up to receive email alerts when we post new information on the Gateway. Please go to CDC’s Get email updates box on this page (either upper left side or at the bottom) and enter your email address to sign up for the Gateway for Health Communication & Social Marketing topic. If you previously signed up for updates from CDC’s former National Center of Health Marketing or the blog Health Marketing Musings, you are already signed up to receive updates.