NIIW Web and E-tools

Babies on the Move: Protecting Babies with Vaccination

30-second and 60-second spot
This animated PSA depicts the way babies are on the move, visiting places in their communities. As babies come into contact with other people in their daily lives, however, they can be exposed to serious diseases. The messages in this PSA emphasize how parents can protect their child from 14 diseases before they turn 2 years old by making sure they get all of the safe, proven protection of vaccines according to CDC’s recommended immunization schedule.

The Immunization Baby Book

4-minute video
This four-minute animated video shares the first two years of Parker’s life and the important role vaccines play in keeping him healthy and happy.  While flipping through the pages of Parker’s baby book, parents can learn what vaccines their child needs, when they are needed, and why it is important to follow the recommended immunization schedule.

Vaccination: A Key Piece of the Puzzle

30-second and 60-second PSA
This animated PSA emphasizes the many things parents do to keep their babies healthy and safe.  But, even healthy babies need vaccines to protect them from serious diseases. Vaccines are the key piece of the puzzle that helps parents keep their babies healthy and protected from serious childhood diseases.

Protect your Baby with Immunization 30-second Spot

This ad provides an amusing, real-life glimpse into the world of parents and babies. The emphasis is on what parents are willing to do to keep their children protected, including immunization. Immunization gives parents the power to protect their babies.

Visite al Doctor 30-second spot

This ad depicts parents visiting the pediatrician with their young child. The doctor explains to the parents the importance of timely vaccination. The main message is that with health, all is possible, and parents should vaccinate their children to keep them healthy.

Immunization Radio PSAs

30-second and 60-second broadcast-quality audio files complement the messages of the video PSAs. The English radio PSAs emphasize what parents are willing to do to keep their children protected, including immunization. The Spanish radio PSAs depict a doctor explaining to parents the importance of timely vaccination of their young daughter.

Spanish Language National Infant Immunization Week Song (MP3 file)

Ballad developed by US-Mexico Border Health Commission to promote immunizations and celebrate NIIW. Listen to the song in Spanish or download lyrics in Spanish or English [14 KB, 1 page].

Running Time: 5:45 mins

CDC -TV Get The Picture: Childhood Immunizations

Short video that helps answer the tough questions that real moms have about childhood immunizations.

Running Time: 6:27 mins

CDC Video Welcome to Parenthood

With this video, take a short, funny look at some of the challenges of being a new parent.

Running Time: 50 seconds

NIIW 2013

Free online resources for National Infant Immunization Week

Blooming Baby

Keep your baby blooming...April 20-27 is National Infant Immunization Week

Growing Up Healthy

Love, Healthy Food, Regular Physical Activity, Laugh, Get Some Rest, Vaccinate

Vaccines: A top priority

As a mom, keeping your baby healthy is a top priority.

Vaccines: I Promise to Protect My Baby

I promise to protect you against 14 vaccine preventable diseases by your 2nd birthday. Promise to protect.

Are You on Twitter?

Share ongoing updates, resources, and activities related to NIIW and infant immunization in general.

Tweeting about NIIW

Need ideas to help you spread the word about NIIW to partners, health care professionals, and parents through Twitter? Feel free to use these sample tweets [47 KB, 2 page].

Tweeting about Infant and Childhood Immunization

For your year-round outreach to parents and health care professionals on immunization, disease prevention, and vaccine safety, use these Twitter-ready messages [42 KB, 2 pages].

For more information, see CDC's Twitter and CDC’s Social Media Toolkit [3.76 MB, 61 pages]

Are You on Facebook?

During NIIW

Invite fans to NIIW events and share photos of NIIW activities; post links to new scientific research and "like" other organizations' NIIW posts. CDC promotes NIIW in April on its Facebook page.

Any Day Posts

Continue to show your support for infant and childhood immunization with various messages. Use one or more of these suggested Facebook posts [35 KB, 3 pages] .

For more information, see CDC's Social Networking Sites and CDC’s Social Media Toolkit [3.76 MB, 61 pages].