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NIIW Media Tools

Reaching out to multiple media channels can help inform a broad range of people about National Infant Immunization Week messages and your NIIW activities.

You can pitch and place print, radio, and television public service announcements (PSAs) with local media outlets.

Consider newer media, such as Internet sites, micro-blogs like Twitter, and social networks like Facebook. See Social Media under Web and E-tools.

Of course, include the more traditional media – newspapers, magazines, radio stations, and television stations. Below are materials that may help you in your outreach.

Print Ads

Ads in various sizes, both color and back-and-white, in English and Spanish, can be used during NIIW and year-round.

Media Toolkit

Materials to help you in your media outreach.

PSA Pitching Guide


Historic background and current status of annual observance.

NIIW Overview

Sample Key Messages

Key messages help everybody in your organization speak with one voice about your NIIW programs.

Sample Proclamation

Customize this document and offer to your state/local official to make NIIW official!

2016 NIIW Sample Proclamation [2 pages]

Sample Drop-in Articles

Sample articles ready for you to customize, send directly to state and local media outlets, or use in newsletters or other publications. Most articles are for year-round use, and three are available in Spanish.

**Note - 508 compliant

Articles for Parent Audiences

Articles for Professional Audiences

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