Recognizing National Immunization Awareness Month (NIAM)
Each year in August, National Immunization Awareness Month (NIAM) provides an opportunity to highlight the value of immunization across the lifespan. Activities focus on encouraging all people to protect their health by being immunized against infectious diseases. In 2014, the National Public Health Information Coalition is coordinating NIAM activities.
Get Toolkits to Help You Raise Awareness About Immunization
The National Immunization Awareness Month Communication Toolkit, developed by NPHIC in collaboration with CDC, focuses on four weekly themes:
- A Healthy Start (Aug. 3-9)
- Back to School (Aug. 10-16)
- Off to the Future (Aug. 17-23)
- Not Just for Kids (Aug. 24-30)
A key message for our nation
People of all ages can protect their health with timely vaccination.
The toolkit includes key messages, sample media materials, social media content, and event ideas. You can also get eye-catching NIAM logos and banners for each weekly theme to place on your websites and social media platforms. These branding elements highlight your participation in NIAM.
The National Health Information Center offers a toolkit with NIAM resources through Healthfinder.gov:
Find CDC Resources for National Immunization Awareness Month
For a complete list of resources, download this sell sheet for NIAM [2 pages].
CDC develops immunization materials our partners can use in local outreach and education efforts during NIAM and year-round. Below are links to materials you can use during NIAM to
- Encourage parents of young children to get recommended immunizations by age two; reach out with posters, video PSAs, tweets [2 pages], Facebook posts [3 pages], and more
- Help parents make sure older children, preteens, and teens have received all recommended vaccines by the time they go back to school; share information geared toward parents of 9-18 year olds.
- Remind college students to catch up on immunizations before they move into dormitories
- Educate adults, including healthcare workers, about vaccines and boosters they may need
- Educate pregnant women about getting vaccinated to protect newborns from diseases like whooping cough (pertussis)
- Remind everyone that the next flu season is only a few months away
Check with your state or local health department to see if they have additional immunization resources you can use during NIAM, or plans to celebrate the month.
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