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No. 3, 2013

TB EDUCATION AND TRAINING NETWORK UPDATE

2012 TB ETN Webinar

The TB Education and Training Network (TB ETN) was formed to bring together TB professionals to network, share resources, and build education and training skills. TB ETN membership includes representatives from TB programs, correctional facilities, hospitals, nursing homes, federal agencies, universities, the American Lung Association, Regional Training and Medical Consultation Centers, and other U.S. and international organizations interested in TB education and training issues. The TB ETN hosted its first webinar on June 20, 2013, "Using Social Media to Expand the Reach and Effectiveness of Public Health." This 1-hour webinar was broadcast using Ready Talk software to 200 registered participants across the United States. The participants could submit questions using the "chat" function available through Ready Talk.

The theme of social media and public health was chosen from topics submitted by TB ETN members and 2012 TB ETN Conference attendees. The invited speaker was Dr. Rosemary Thackeray, a professor in the Department of Health Science at Brigham Young University (BYU) in Provo, Utah. She has published several articles on social marketing and social media which have appeared in Health Promotion Practice, The American Journal of Health Promotion, Social Marketing Quarterly, and the Journal of Medical Internet Research. Before coming to BYU, Dr. Thackeray worked for the Utah Department of Health for 9 years. During a sabbatical from 2006 to 2007, she worked at CDC, in what was then the National Center for Health Marketing.

The objectives of the webinar were that, by the end, participants could-

  1. Describe at least four ways that social media has been be used to further public health work,
  2. List the five factors to consider when deciding whether to use social media as part of a public health program, and
  3. Explain at least two ways to apply social media to their own TB-related endeavors.

Results of an evaluation immediately after the webinar indicate that a majority of participants rated the presentation positively:

  • 95% of respondents agreed or strongly agreed with the following statement: The content of the webinar was relevant to the learning objectives.
  • 98% of respondents agreed or strongly agreed with the following statement: The speaker communicated the content effectively.
  • 92% of respondents agreed or strongly agreed with the following statement: If given an opportunity, I can apply knowledge gained as a result of this activity.

A sample of feedback from webinar participants included the following:

  • "I'm a new user of social media and this webinar gave a very good overview of what's out there and its applicability. Short, but very much on point. Dr. Thackeray did a marvelous job!"
  • "The instructor was incredibly knowledgeable and interesting. She gave me more insight into social media and reinforced the need for me to become more engaged and apply these methods to TB activities where appropriate."
  • "I thought that the inclusion of examples from a wide variety of fields, not just public health and more specifically TB, was useful. It helps me to think creatively and evaluate strategies outside my field to see if I can borrow or adapt what others are doing."
  • "I felt the speaker was excellent. There was a lot of information, but it flowed very well and she kept me engaged throughout the presentation."

This webinar is archived and is available for viewing at Using Social Media to Expand the Reach and Effectiveness of Public Health Webinar. (https://cc.readytalk.com/cc/playback/Playback.do?id=7g2gjy). If you have any questions about TB ETN or about the webinar, you can e-mail Peri Hopkins at phopkins@cdc.gov or call 404-639-8988.

A second TB ETN webinar is being planned for November 2013. The webinar, "Best Practices for Training Using Technology," is scheduled for November 7, 2013, from 1 pm until 2:30 pm EST.

—Reported by Peri Hopkins, MPH
Div of TB Elimination

 

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