Programs, Interventions, and Campaigns

This page provides links to physical activity programs, interventions, and campaigns supported by CDC which may provide examples when planning programs and interventions for various audiences. For information about current physical activity programs taking place within the U.S. visit our State-based Physical Activity Directory.

Best Bones Forever
A bone health campaign for girls and their BFFs to "grow strong together and stay strong forever!"
Also available for Parents.

CDC/WHO Collaborating Center: Promoting Physical Activity across the Globe
In July 1998, the Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO) formed a Collaborating Center whose mission is to promote physical activity, prevent disease, and enhance health and quality of life throughout the world. The Collaborating Center conducts physical activity research with worldwide partners, provides technical consultations, builds networks, and sponsors annual workshops and public health courses tailored to the public health practitioner's needs.

Kids Walk-to-School
CDC has developed Kids Walk-to-School, a guide that encourages individuals and organizations to work together to identify and create safe walking routes to school.

Growing Stronger: Strength Training for Older Adults
An exercise program for older adults based upon sound scientific research involving strengthening exercises.

CDC's LEAN Works!
This site identifies science-based interventions that work to prevent and control obesity and provides the tools that employers need to take action. It includes a variety of resources to employers including an obesity cost-calculator where employers can input employee demographic data to estimate the total costs associated with obesity and determine annual obesity-related medical costs for their companies.

PEP: A Personal Empowerment Plan
The Personal Empowerment Plan or PEP is a 12-week self-directed, worksite program to promote healthy eating and moderate physical activity. The program materials include workbooks for healthy eating and physical activity targeting employees based on their readiness to change. A coordinator's kit, promotional brochures, and posters are also included in the program.

Physical Activity. The Arthritis Pain Reliever
A health communications campaign for general use by state health departments, their partners, and other community organizations.

smallstep.gov
The Small Step program encourages Americans to make small activity and dietary changes to achieve a healthier lifestyle. The Department of Health and Human Services Web site provides, success stories, Small Step tips, and other resources for maintaining and losing weight.

StairWELL to Better Health
CDC study assesses whether making stairwells visually appealing with art and signs motivate employees to use them, shows promising results.

State Physical Activity Directory
Provides information about current physical activity programs taking place in the state health departments. Use this site to research programs, gather ideas, and share information.

STEPS to a HealthierUS Initiative
A bold new initiative from the U.S. Department of Health and Human Services (HHS) that advances President George W. Bush's HealthierUS goal of helping Americans live longer, better, and healthier lives. Physical activity is a key risk factor addressed through the initiative.

VERB - Youth Media Campaign
The VERB campaign encourages young people ages 9-13 (tweens) years to be physically active every day. The campaign combines paid advertising, marketing strategies, and partnership efforts to reach the distinct audiences of tweens and adults/influencers.

Related  Resources

2008 Physical Activity Guidelines U.S. Department of Health and Human Services has toolkits for: Policy makers and health professionals Organizations and communities Health professionals and researchers

Eat Smart. Play Hard. Campaign
Eat Smart. Play Hard. is a campaign sponsored by the United States Department of Agriculture. This web site provides practical suggestions that will help motivate children and their caregivers to eat healthy and be active.

Hearts N' Parks
Hearts N' Parks is a national, community-based program supported by the National Heart, Lung, and Blood Institute (NHLBI) and the National Recreation and Park Association (NRPA). It is designed to help park and recreation agencies encourage heart-healthy lifestyles in their communities.

Making Health Communication Programs Work: A Planner's Guide
Produced by the National Cancer Institute, Making Health Communication Programs Work uses a practical approach to guiding readers through four stages in the health communication process: 1) planning and strategy development, 2) developing and pretesting concepts, messages, and materials, 3) implementing the program, and 4) assessing effectiveness and making refinements. The book is available in print, online, and CD-ROM formats.

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