NORA Manufacturing Sector Strategic Goals
927Z8ZJ - Inform. Campaign to Prevent Flavoring-Induced Lung Disease
Principal Investigator (PI)
Primary Goal Addressed
Secondary Goal Addressed
Attributed to Manufacturing
This public health practice project will raise awareness and promote preventive interventions regarding the pulmonary effects (bronchiolitis obliterans) of exposure to artificial butter flavorings. It is also intended to improve the recognition and reporting of this condition. The intended audiences for this project include: 1) health professionals (providers and health departments), 2) safety managers (such as the OSHA consultation programs), 3) business owners and managers, 4) organizations (trade and labor), and 5) workers. A social marketing approach will be used to develop and evaluate the marketing materials. At least three channels of communication will be used to disseminate information to each of the intended audiences.
This public health practice project will raise awareness and promote preventive actions regarding the pulmonary effects (bronchiolitis obliterans) of exposure to artificial butter flavorings. It is also intended to improve the recognition and reporting of this respiratory disease. The intended audiences for this communication project include: 1) health professionals (providers and health departments), 2) safety managers (such as the OSHA consultation programs), 3) business owners and managers, 4) organizations (trade and labor), and 5) workers. A social marketing approach will be used to develop and evaluate the marketing materials. At least three channels of communication will be used to disseminate information to each of the intended audiences.
Year 1: Tailored materials will be developed for the five intended audiences. The tailored material will consist of items such as brochures, fact sheets, letters, web pages, trade and professional journal articles. In order to develop these materials, an assessment of present available resources will be conducted and key informants or thought leaders will be identified for each of the intended audiences. Key informant interviews and/or focus groups will be conducted for the five intended audiences to determine how they presently get their information (channels of communication), their perceived needs in regards to obtaining information on the health risks from exposure to flavorings, and their preferred information formats. Partnerships with key organizations will be established to further foster the reach of this information campaign and to bring additional credibility to the material distribution. Draft materials will be developed tailored to the informational needs, format, and channels of delivery for each of the intended audiences. Partners, as well as representatives from each of the intended audiences, will provide review of the materials in order to help assure their acceptability. The draft materials will be modified as needed prior to distribution. By the end of year 1, information will be disseminated through at least one channel of communication for at least 2 of the intended audiences.
Year II: Develop and disseminate materials through second and third channels of communication for the intended audiences. This will include a tailored exhibit developed and taken to appropriate meetings to raise the awareness and promote preventive measures regarding the pulmonary effects of exposure to artificial flavorings. Second and third channels of distribution may also include materials published in trade or professional journals and/or targeted information disseminations conducted by partner organizations. Materials may also be disseminated by e-mail and appropriate list-serves.
Year III: Evaluation – If the outreach campaign is to be distributed in a timely manner, it will not be possible (due to OMB restrictions) to conduct a baseline survey of awareness and prevention activities. However, there are a number of useful measures that can be obtained. Accurate records will be kept regarding key informants knowledge of the problem upon first contact. Since these individuals will be the thought leaders within their intended audience group, they would be expected to be the most knowledgeable about the risks. Second, a comparison will be made of the number of relevant articles in trade journal and news letters before and during the campaign to assess the success of the outreach in getting materials distributed by secondary sources. Similar comparisons will be made of relevant websites. Finally, partners will be queried as to preventative measures put into place by their members to reduce worker exposure.
NIOSH Sector Programs have recently completed an exercise in developing sector-specific priority research topics to guide the Office of Extramural Programs in its research announcements. One of the priority research topics noted by the Manufacturing Sector was, "reducing injuries, illnesses, and fatalities in the food manufacturing industry." The problem of flavorings-induced lung disease is an issue of great current concern to the food manufacturing industry.