NORA Manufacturing Sector Strategic Goals
927Z8SG - HHE Program Customer SurveyStart Date: 3/6/2007
End Date: 9/30/2009
Principal Investigator (PI)Name: Kenneth Wallingford
Funded By: NIOSH
Primary Goal Addressed9.0
Secondary Goal AddressedNone
Attributed to Manufacturing50%
This project is the first step in the development of a targeted marketing program that ensures the HHE Program is responsive to the needs of customers and addresses NORA sector priorities. The project involves a number of strategic components to survey potential HHE Program customers. The survey will gather information about awareness of the HHE Program, customers' needs regarding content and preferred channels for communication, and occupational health hazard issues important to customers. The impact will come as the survey results are used to develop and implement a marketing campaign. That impact can be readily measured by monitoring trends in the number and type of HHE requests received through the HHE Program follow-back process.
This Health Hazard Evaluation (HHE) program customer survey project will provide the necessary information to design a targeted marketing campaign to increase awareness of and access to HHE program services. This targeted marketing campaign will ensure that the HHE Program is responsive to the needs of customers, addresses NORA sector priorities, and enhances the diversity of workplaces and hazards assessed. This HHE Program customer survey project includes five tasks: 1) a situational analysis, 2) the construction of the HHE Program customer survey, 3) performing the HHE customer survey, 4) analysis of the HHE Program customer survey results, and 5) reporting the HHE Program customer survey results along with recommendations regarding appropriate marketing and dissemination strategies. An experienced marketing firm has been contracted to construct the survey, develop and utilize an appropriate survey methodology, perform the national survey of HHE customers, and analyze and report the results from the survey. Appropriate sample selection has been developed in collaboration with CDC. The impact will come as the survey results are used to develop and implement a marketing campaign. That impact can be readily measured by monitoring trends in the number and type of HHE requests received through the HHE Program follow-back process.
This project is the first step in the development of a targeted marketing program that ensures the HHE Program is responsive to the needs of customers and addresses NORA sector priorities. Specific aims of the HHE Program customer survey project are to determine 1) what percentage of customers surveyed are familiar with the HHE Program, 2) how customers surveyed prefer to receive occupational safety and health-related information, 3) what occupational safety and health communication products are most useful to customers surveyed, 4) what barriers prevent customers surveyed from using HHE Program resources, 5) what would motivate customers surveyed to use HHE Program resources, and 6) what are the top three occupational safety and health concerns of the customers surveyed.
A strategic goal of the HHE Other Cross-Sector Program is to prevent occupational illnesses through reduced exposure to workplace hazards. Since the HHE program relies on requests for its services, it is imperative that (1) customers know about the availability of services and how and when to ask for help, and (2) the program develops communication systems to facilitate interactions with its customers. This is the first step in ensuring that the HHE Program is effective in reducing hazardous occupational exposures and resulting occupational illness.