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Child Maltreatment Prevention
Scientific Information:  Diffusion

Diffusion is "the process of moving an innovation-an idea, product, or practice-into widespread use" (Sogolow et al. 2006). It has three components: (1) Dissemination-the transfer, or spread, of an innovation across settings; (2) Implementation-the effective use of an innovation; and (3) Adoption-the promotion of an innovation and the encouragement of its widespread use. The process of diffusion is important. Without it, innovations have little chance of impacting the public's health and well being (Sogolow et al. 2006).

Dissemination Research

Research is continuing to identify programs and strategies that reduce or ultimately prevent various types of violence. For these programs or strategies to reach the broadest audience possible, applied research about their dissemination and implementation is necessary. For example, a program's effectiveness may vary depending on the setting in which it is delivered. Dissemination research may examine the effect of a program in different settings including the workplace, schools, churches, and community centers. CDC's research on dissemination helps guide the adaptation of programs and strategies to specific communities, subcultures, and populations with the goal of enhancing their effectiveness.

National Implementation Research Network
The National Implementation Research Network seeks to close the gap between science and service by improving the science and practice of implementation in relation to evidence-based programs and practices.

Sogolow E, Sleet D, Saul J. Dissemination, implantation, and widespread use of injury prevention interventions. In Doll L, Bonzo S, Sleet D, Mercy J, Hass E, editors. Handbook of Injury and Violence Prevention. New York (NY):Springer;2007. p.493-510.

Implementation and Promotion Resources

The Child Welfare Information Gateway
The Child Welfare Information Gateway provides resources on developing a prevention program, conducting a community needs assessment, funding, collaborating, evaluating program effectiveness, and building community support.

 
Reference

Sogolow E, Sleet D, Saul J. Dissemination, implementation and widespread use of injury prevention interventions. In: Doll L, Bonzo S, Mercy J,  Sleet D, editors. Handbook of Injury and Violence Prevention.  New York (NY):  Springer; 2006. p.493-510.

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