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Awarded Research Cooperative Agreement to Prevent Unintentional Injuries

Community-Based Interventions to Reduce Motor Vehicle-related Injuries

FOA Number: CE03-077 - Community-based Interventions to Reduce Motor Vehicle-related Injuries
Project Period: 9/30/03 - 9/29/07
Application/Grant Number: 1-U17-CE823429-01
Principal Investigator: Shannon A. Brietzman, MA
Colorado Department of Public
Health and Environment
4330 Cherry Creek Dr. South
Denver, Colorado 80246-1530
Phone: 303-692-2609
Fax: 303-791-7901


The Injury and Suicide Prevention Program at the Colorado Department of Public Health and Environment is developing two community-based interventions to reduce motor vehicle-related injuries: Enhanced Enforcement campaigns to increase safety belt use; and a cluster, randomized control trial at child care centers to increase the possession and use of booster seats.

The Enhanced Enforcement campaign will be conducted in two rural counties, excluding those with metropolitan areas greater than 100,000 or cities with populations of at least 50,000. Colorado’s current Enhancement Enforcement campaign (Click it or Ticket) covers 85 percent of the state’s population, but only 30 percent of the participating law enforcement agencies are in rural counties. Such counties have a lower seat belt use rate compared to urban areas. In Colorado, rural counties have a significantly higher percentage of households with income less than $50,000, which is associated with significantly lower safety belt use rates.

The goal of this project is to increase both seat belt use and booster seat use. It will provide information about how to tailor community-based intervention programs, which will be made available to other communities and states through the development, implementation, and evaluation of these two interventions.