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Division of Adolescent and School Health — Writing Good Goals and SMART Objectives Tutorials
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Goals, Objectives & Program Planning

A Brief Overview

 

There are three primary program planning tools that you will develop and use to understand and monitor your program’s implementation —the strategic plan, logic model, and the annual workplan.

The strategic plan and logic model both give an overarching five-year view of the program and its goals. The annual workplan walks the user through the specific annual objectives, program timeline, and an outline of what particular people need to do to implement the program.

Important note: There are two types of goals indicated within these program planning tools:

The overall program goal is the overall mission or purpose of the program. This is the goal that is stated in your logic model—either at the top or in the far right-hand box.

The five-year program goals are broad statements of program purpose and describe the expected long-term effects of a program. These five-year program goals should address the program’s effect in reducing a health problem and identify the target population to be affected. These are the goals that show up in your strategic plan and workplan and are the focus of this tutorial.

When we refer to good goals in this tutorial, we are referencing five-year program goals.

Directions
Click the green arrows to work your way around the map.

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[This animation illustrates the five-year program as a map of a five-year journey occurring one year at a time. The five-year strategic plan serves as guidance on how to complete this journey. The five-year program logic model provides a detailed map of the journey. The milestones are the achievement of annual workplan objectives. At the end of year five, the five-year program goals will have been achieved. The overall program goal, healthy youth, will not be achieved within five years.]

Your five-year strategic plan provides guidance on how to complete your five-year journey.Your Travel Guide: Your five-year strategic plan provides guidance on how to complete your five-year journey.
Your five-year program logic model provides a detailed map of your five-year journey.Your Detailed Map: Your five-year program logic model provides a detailed map of your five-year journey.

Job Aid:
DASH Workplan template [pdf 95K]
More Information:
Evaluation Brief 5, Integrating the Strategic Plan, Logic Model, and Workplan [pdf 140K, text 5K]
This brief provides more detail on the three program planning tools and how goals and objectives fit within each.

 

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