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Division of Adolescent and School Health — Writing Good Goals and SMART Objectives Tutorials
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Goals and Objectives

Pre-test Your Knowledge

Program goals and objectives provide a frame of reference for determining program success.

Use the following activity to check your knowledge on the difference between a program goal and an objective. You will receive specific feedback related to your selection.

Activity: Writing Good Goals

Directions

Click the “Goal Only” box if the statement describes a goal.
Click the “Objective Only” box if the statement describes an objective.
Click the “Both” box if the statement describes both a goal and objective.

*Please note: if you experience inconsistency when choosing a response, please de-select & re-select your choice.

  1. A broad statement of program purpose.
    • Goal Only

      Correct!

    • Objective Only

      Incorrect.

      An objective is specific, not broad.

    • Both

      Incorrect.

      This defines only a goal. An objective is specific, not broad.

  2. Describes results to be achieved and the manner in which results will be achieved.
    • Goal Only

      Incorrect.

      Objectives, not goals, describe the results to be achieved and the manner in which results will be achieved.

    • Objective Only

      Correct!

    • Both

      Incorrect.

      Objectives, not goals, describe the results to be achieved and the manner in which results will be achieved.

  3. Specifies target population.
    • Goal Only

      Incorrect.

      Both goals and objectives specify a target population.

    • Objective Only

      Incorrect.

      Both goals and objectives specify a target population.

    • Both

      Correct!

  4. Specifies the expected program effect in reducing a health problem.
    • Goal Only

      Correct!

    • Objective Only

      Incorrect.

      Goals specify the expected program effect in reducing a health problem. Objectives specify how and when.

    • Both

      Incorrect.

      Goals specify the expected program effect in reducing a health problem. Objectives specify how and when.

  5. Sets targets for progress and accountability.
    • Goal Only

      Incorrect.

      Objectives set targets for progress and accountability. Goals set overall priorities.

    • Objective Only

      Correct!

    • Both

      Incorrect.

      Objectives set targets for progress and accountability. Goals set overall priorities.

  6. Example: “Provide coordinated support to schools, communities, and local health departments implementing a CSH plan.”
    • Goal Only

      Correct!

    • Objective Only

      Incorrect.

      This is a goal. It is a broad statement of program purpose.

    • Both

      Incorrect.

      This is a goal. It is a broad statement of program purpose.

  7. Example: "By the end of the fiscal year, the CSH Interagency Committee will have developed partnerships with at least five school districts."
    • Goal Only

      Incorrect.

      This is an objective. It describes how and when results will be achieved.

    • Objective Only

      Correct!

    • Both

      Incorrect.

      This is an objective. It describes how and when results will be achieved. Goals describe overall priorities.

[Flash Text Version for 508:]
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This activity is used to help you: (1) recall/reinforce the characteristics that make up a goal and an objective; and (2) distinguish between goal statements and objective statements.

Characteristics of a goal are:

  • Makes a broad statement of program purpose that describes the expected five-year effects of your program.
  • Specifies target population.
  • Specifies an expected effect in reducing a health problem.
  • Sets program priorities.
  • Are reflected in your program workplan.

Characteristics of an objective are:

  • Describes results to be achieved and the manner in which results will be achieved.
  • Specifies target population.
  • Sets targets for progress and accountability.
  • Are reflected in your annual workplan.
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Job Aid:
Evaluation Brief 3, Goals and Objectives Checklist [pdf 200K, text 5K]
This brief provides a goal and objective checklist and examples.

 

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