Want to see what CDC and other health communication and social marketing professionals have done to reach their target audiences? On this page are links to numerous CDC campaigns plus other health communication and social marketing materials and interventions. Seeing what has worked in the past may help you as you develop your health promotion materials and campaigns.
HIV Prevention Campaigns at CDC
Act Against AIDS – A five-year national campaign launched by CDC and the White House to raise awareness about HIV and AIDS among all Americans and to reduce the risk of HIV infection among the hardest-hit populations – gay and bisexual men, African Americans, Latinos, and other communities at increased risk.
Spanish link: Actúa contra el SIDA
Let’s Stop HIV Together – A new HIV awareness and anti-stigma campaign featuring individuals with HIV who share their personal stories along with their friends and family, and call on Americans to join the fight against HIV.
Spanish link: Detengamos Juntos el VIH
Take Charge. Take the Test. – A multi-faceted social marketing initiative designed to increase HIV testing among African American women.
Testing Makes Us Stronger – A campaign to encourage black gay and bisexual men to get tested for HIV.
HIV Screening. Standard Care. – A campaign to encourage primary care providers, gynecologists, and other health care providers to promote routine HIV testing during patient visits.
One Test. Two Lives. – Information and materials to encourage health care providers to test pregnant women for HIV infection and help reduce the number of infants born with HIV.
Prevention IS Care – A campaign to encourage health care providers who treat patients with HIV to screen their HIV-infected patients for risky transmission behaviors, and reiterate to HIV-infected patients the importance of protecting themselves and others by reducing risky behaviors.
Other Health Campaigns at CDC
Tips From Former Smokers – Multi-media Campaign - In 2012, CDC launched the first-ever paid national tobacco education campaign—Tips From Former Smokers (Tips). In 2013, CDC built on the success of the 2012 Tips campaign by launching a new round of advertisements. The Tips campaign raises awareness of the negative health effects caused by smoking, and encourages smokers to quit and nonsmokers to protect themselves and their families from exposure to secondhand smoke. The 2013 campaign feature additional health conditions not included in the first phase of the Tips campaign–such as chronic obstructive pulmonary disease (COPD), asthma in adults, and smoking-related complications in a person with diabetes. Also, web content is tailored to different population groups such as American Indian/Alaska Natives, LGBT, (Lesbian, Gay, Bisexual, and Transgender), African-Americans, and Hispanics.
Inside Knowledge: Get the Facts About Gynecologic Cancer Campaign – Raises awareness of the five main types of gynecologic cancer: cervical, ovarian, uterine, vaginal, and vulvar. When gynecologic cancers are found early, treatment is most effective.
Spanish link: Conozca su Cuerpo: Infórmese Sobre los Cánceres Ginecológicos
Get Smart: Know When Antibiotics Work – Award-winning, national campaign aims to reduce antibiotic resistance by promoting appropriate prescribing guidelines among providers and educating adults and parents of young children to decrease demand for antibiotics for viral upper respiratory infections
Spanish link: A Veces, el Remedio Es Peor que la Enfermedad. Campaña para Promover el Uso Correcto de los Antibióticos
Brush Up on Healthy Teeth: Simple Steps for Kids Smiles – This is a health education campaign including a Brush Up Quiz for Parents.
BAM! – Interactive website for youth that will answers question related to fitness, disease, peer pressure.
It's A SNAP (School Network for Absenteeism Prevention) – A hands-on initiative for middle schools that's designed to help keep students in school and learning by improving overall health through promoting clean hands.
Nutrition for Everyone: Calcium and Bone Health – Information on bone health and osteoporosis.
5 A Day for Better Health – Information on fruits and vegetables and their sources of vitamins, minerals and other natural substances.
Screen for Life: National Colorectal Cancer Action Campaign – Informs men and women aged 50 years or older about the importance of having regular colorectal cancer screening tests.
Spanish link: Screen for Life: Campaña Nacional de Acción contra el Cáncer Colorrectal
You Are Not Alone: Toolkit for Parents of Teens with Epilepsy – Supports parents with children with Epilepsy.
Tool Kit to Prevent Senior Falls – Information for seniors on how to prevent falls.
FIGHT BAC! – The Partnership for Food Safety Education has created simple tools and resources to reduce foodborne illness.
Chronic Fatigue Syndrome Toolkit – A quick and easy-to-use resource for patients and healthcare providers.
Spanish link: Paquete de herramientas para el síndrome de fatiga crónica
Pre-teen Vaccine Campaign – Educating parents and providers about recommended pre-teen vaccines and the 11 and 12 year old medical check-up. Includes culturally-specific messages for Native American, Alaskan Native, Hispanic, Korean, and Vietnamese parents.
It's Their Turn! Initiative – Materials to help state and local health departments support the implementation of ACIP adolescent vaccine recommendations.
Provider Resources for Vaccine Conversations with Parents – Materials help providers assess parents' needs in making decisions for their child's health and communicate in ways that meet their needs. Print-ready flyers and brochures can help inform parents.
National Infant Immunization Week – International event focuses on promoting vaccines for infants and celebrating achievements of partner immunization programs. Available resources include media toolkit, print materials, and web tools for partner use.
National Influenza Vaccination Week – National observance highlights the importance of continuing influenza vaccination. Available resources include media toolkit, print materials, PSAs, audio/video tools, and web tools for partner use.
Seasonal Influenza Free Resources – Free print, audio/visual, and social media tools and resources promoting CDC's flu vaccine recommendations to diverse audiences.
Spanish link: Recursos gratuitos sobre la influenza estacional
The Guide to Community Preventive Services - The Community Preventive Services Task Force, based on a systematic review of the effectiveness of health communication campaigns conducted by researchers at CDC, found communication campaigns can change health behaviors when combined with the distribution of free or reduced-priced related products. Six health-related products were represented in the review: child safety seats, condoms, pedometers, recreational safety helmets, nicotine replacement therapy, and sun-protection products. Results demonstrated effectiveness regardless of the number of distinct channels used for dissemination of message. Read a summary of the review.
Pink Book - Making Health Communication Programs Work, National Cancer Institute
An Evaluation Primer on Health Risk Communication Programs - Agencies of the federal government, share the broadest set of responsibilities for determining and communicating health risks to the public, Agency for Toxic Substances and Disease Registry
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