Partner Success Stories
With over 6,000 entries from across the United States, Canada, and several other countries, CDC is proud to have been named as a recipient of the Hermes Gold for Mobile Information Experience Award. Hermes awards recognize outstanding work in the marketing, advertising, production, and communications industry. Other recipients in the mobile creative design categories include Dainik Bhaskar Group of Mumbai, India, Allstate Insurance, and AstraZeneca.
Now in its second year, the Flu Vaccination Digital Ambassador initiative has more than doubled in size, from six Ambassadors in 2013-2014 to 13 for the 2014-2015 season. This year, Digital Ambassadors generated more than 124 million earned digital media impressions through 755 blog, website, and social media posts—an increase of more than 120 million impressions and 670 posts since the initiative’s first year.
Flu Vaccination Digital Ambassadors Create Flu Prevention Dialogue through Multi-Day Facebook Forums
CDC co-hosted three multi-day Facebook Forums with three Flu Vaccination Digital Ambassadors during the 2014-2015 flu season, in an effort to address consumers’ flu questions directly. A Place for Mom, Vaccinate Your Baby (the Facebook page of Every Child By Two and Shot of Prevention), and LIVESTRONG were the digital ambassadors who co-hosted these events. Together, the Forums generated 270 questions and comments, 1,540 likes, and 528 shares via 17 posts on the partnering hosts’ Facebook page timelines.
The #VaxWithMe campaign seeks to drive visibility of flu vaccination, spark engagement around the importance of vaccination, and ultimately, generate a movement that encourages more people to get their flu vaccination every year. Between September 2014 and April 2015, 552 participants used the #vaxwithme hashtag 827 times, generating 18.4 million impressions.
In the week leading up to NIVW 2014, seven CDC partners committed to posting about flu vaccination one day of the week as part of a “Countdown to NIVW Blog Relay.” The relay generated seven individual blog posts, 124 social media posts from participating partners’ cross-promotion, and 21.6 million total impressions—all by the time NIVW had just kicked off. Partners treated the activity as a true relay with each being responsible for publishing one blog post on each day and providing a “relay hand-off” that directed readers to the following day’s post on the next partner’s blog.
The Employee Health Department is pleased to announce the success of the 2014–15 Seasonal Influenza Vaccination Campaign. The Regional Medical Center of San Jose is excited with this year's result of 94.2% vaccination compliance which is a great accomplishment. By vaccinating the leadership team, this has created a great example among healthcare workers.
In the 2013-2014 flu season, CDC launched a Flu Vaccination Digital Ambassador initiative to establish a group of online publishers dedicated to raising awareness about flu vaccination throughout the season. During the initiative’s inaugural year, CDC initiated six Digital Ambassadors, five targeting high priority audiences—pregnant women, healthcare providers, seniors over the age of 65, people with chronic conditions, and parents and caregivers of young children and a sixth addressing a larger, general audience.
Family Voices, a nonprofit dedicated to family centered care for children and youth with special healthcare needs (CYSHCN), has launched a collaborative campaign with CDC that aims to inform parents and caretakers about the importance of flu vaccination among people in this group. This collaboration helped reach a new audience with critical messaging about the importance of flu prevention – a major achievement for the campaign.
In September 2013, Text4baby, a free service of the National Healthy Mothers, Healthy Babies Coalition named Rite Aid as its first national retail partner. In celebration of the new partnership, Rite Aid provided 10,000 free flu shots to Text4baby mothers during the 2013 flu season. Pregnant women and new moms who were enrolled in the service received a free flu shot code redeemable at their local Rite Aid pharmacy.
With consistently high patient and resident flu vaccination rates, between 96% and 100%, the Jewish Healthcare Center, Worcester, Massachusetts focused on improving employee flu vaccination rates during the 2013-2014 season to comply with new patient safety standards as required by Joint Commission of Accreditation of Hospitals, Massachusetts Department of Public Health, and Accountable Care Organizations. Within just the first two months, from October to December, JHC more than doubled their prior season’s rates, with 82.5% of staff being vaccinated against the flu!
With a goal of increasing seasonal flu vaccination rates by 5 percent, the Fort Wayne-Allen County Department of Health embarked on a wide-ranging flu vaccine campaign in 2013. The effort included provider training and education, special promotional materials and a radio PSA.
Thanks to a grant from the Indiana State Department of Health and the time and effort of our dedicated staff, so far more than 140 people representing 25 healthcare providers were trained on giving flu vaccine, nearly 3,500 doses of flu vaccine were administered to area school children, and 1,665 radio spots promoting flu vaccinations aired on local radio stations.
In September 2013, responding to new regulations from New York State’s Department of Health requiring all health care personnel to be vaccinated against influenza (“flu”) or wear a mask in areas where patients may be present, Memorial Sloan-Kettering Cancer Center (MSKCC) kicked off a vigorous campaign to raise awareness of the new rules and vaccinate employees.
The 2012-2013 influenza season marked five years since the National Foundation for Infectious Diseases (NFID) established the Childhood Influenza Immunization Coalition (CIIC) to encourage and support a universal pediatric influenza immunization recommendation and help improve influenza vaccination rates. CIIC membership comprises more than 30 of the nation’s leading public health, medical, patient, and parent groups, working together to protect children from influenza by communicating with “one strong voice” the need to make influenza vaccination a national health priority.
Families Fighting Flu (FFF) is a national, nonprofit organization comprised mainly of families who have either lost a child to the flu or whose child became seriously ill due to the disease. In response to feedback received from its membership, FFF held two free webinars during the fall of 2012 to educate about flu prevention for the entire family. Both webinars were well-attended with nearly 200 participants, including parents, local/state health agency workers, and FFF members, from across the country.
In support of National Influenza Vaccination Week (NIVW), the National Healthy Mothers, Healthy Babies Coalition (HMHB) partnered with the Centers for Disease Control and Prevention (CDC) and Families Fighting Flu (FFF) to feature a two-part blog post on its updated website. The blog posts were promoted on the HMHB homepage as well as through various social media channels for HMHB, FFF and CDC.
In support of National Influenza Vaccination Week (NIVW), NASN became the new blogger on the block by hosting an hour-long blogger briefing on December 4, 2012, to raise awareness and increase seasonal influenza vaccine uptake. Four organizations participated in the briefing: Moms that Vax, Immunization Action Coalition (IAC), National Foundation for Infectious Diseases (NFID), and Parents of Kids with Infectious Diseases (pKids). The blogger briefing focused on the important role school nurses play in getting school-age children and their families vaccinated each year.
The Richmond City Health District is strong in partnership development and has made great strides in building public awareness, understanding, and support of the CDC flu vaccination campaign. Starting in December 2011 with a campaign kick-off during NIVW, where participants included city agencies, church ministries, and African American print and broadcast media, 2012 ushered in even greater partnership growth.
Success Story Criteria
Submit the following information to firstname.lastname@example.org to have your success story featured here!
- Write a 250 word (maximum) description of your success story including name of organization, any collaborating organizations, when the event took place (either last flu season or this flu season only), and any evaluation taken from the activity.
- Include a minimum of (1-2) pictures of the event. Acceptable file formats include JPG, GIF, and PNG. Preferred size at least 500 by 300 pixels (or larger).
- Include contact information in case CDC follow up is needed. Please let us know if we can share your contact information within your success story in case other organizations would like to partner with you for future events.
- Page last reviewed: February 12, 2015
- Page last updated: May 27, 2015
- Content source:
- Centers for Disease Control and Prevention, National Center for Immunization and Respiratory Diseases (NCIRD)
- Page maintained by: Office of the Associate Director for Communication, Digital Media Branch, Division of Public Affairs