Choose Your Cover
The Choose Your Cover Campaign was a five–year skin cancer prevention and education campaign sponsored by the United States Department of Health and Human Services (DHHS) and the Centers for Disease Control and Prevention (CDC).
The campaign emphasized that young people can have fun outdoors while protecting their skin from the sun by choosing five sun protection options: seeking shade, covering up, getting a hat, wearing sunglasses, and applying sunscreen.
Although campaign activities concluded in May 2003, some campaign materials are still available online.
For more information, please see the following scientific article—
Jorgensen CM, Wayman J, Green C, Gelb CA. Using health communications for primary prevention of skin cancer: CDC's Choose Your Cover campaign. Journal of Women's Health and Gender-Based Medicine 2000;9(5):471–475.
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