Screen for Life Radio PSA Transcripts

Jimmy Smits — The Screening

:30

Jimmy Smits: Hi, I'm Jimmy Smits and I'd like to talk to you about screening ... no, not a movie screening; but a screening test for colorectal cancer. It could save your life. Colorectal cancer is highly preventable, yet it is the second-leading cancer killer of men and women in the U.S. But it doesn't have to be. Screening finds precancerous polyps, so they can be removed before they turn into cancer. So please, get screened for colorectal cancer. I did.

Announcer: If you are 50 or older, get screened. A message from the U.S. Department of Health and Human Services.

:20

Jimmy Smits: Hi, I'm Jimmy Smits. Colorectal cancer is highly preventable, yet it is the second-leading cancer killer of men and women in the U.S. But it doesn't have to be. So please, get screened for colorectal cancer. I did.

Announcer: If you are 50 or older, get screened for colorectal cancer. A message from the U.S. Department of Health and Human Services.

Jimmy Smits — La Vida Real (Español)

:30

Jimmy Smits: Les habla Jimmy Smits. ¿Sabia usted que el cáncer colorrectal es la segunda causa de muerte por cáncer entre hombres y mujeres? ¡Pero lo puedes prevenir! Los pólipos que lo causan pueden detectarse y eliminarse antes de que se conviertan en cáncer. Hágase un examen para detectar el cáncer colorrectal. Yo lo hice ... le podría salvar su vida ...

Anunciador: Si usted es mayor de cincuenta años, hágase el examen de detección. Mensaje del Departamento de Salud y Servicios Humanos de los Estados Unidos.

:20

Jimmy Smits: Les habla Jimmy Smits. ¿Sabia usted que el cáncer colorrectal es la segunda causa de muerte por cáncer entre hombres y mujeres? ¡Pero lo puedes prevenir! Hágase un examen para detectar el cáncer colorrectal.

Anunciador: Si usted es mayor de cincuenta años, hágase el examen de detección. Mensaje del Departamento de Salud y Servicios Humanos de los Estados Unidos.

Morgan Freeman — Picture of Health

:60

Morgan Freeman: Hi, this is Morgan Freeman. Has anyone ever said, 'You're the picture of health'? You look healthy, you feel fine, but that may not be the full picture. Colorectal cancer is the second leading cancer killer of men and women over 50. Since it doesn't always cause symptoms, you may not know you have it. The only way to know is by getting screened. Screening can find precancerous polyps, so they can be removed before they turn into cancer. This is one cancer you can prevent! Plus, screening can find colorectal cancer at an early stage, when the chance for a full recovery is very high. Talk with your doctor and get tested for colorectal cancer. Medicare and many insurance plans help pay for screening. Get screened ... make sure you are the picture of health!

Announcer: A message from the U.S. Department of Health and Human Services and the Centers for Disease Control and Prevention.

:30

Morgan Freeman: Hi, this is Morgan Freeman. Has anyone ever said, 'You're the picture of health'? You look healthy and you feel fine, but that may not be the full picture. Colorectal cancer is the second leading cancer killer of men and women over 50. Doesn't always cause symptoms, but it can be prevented. Get screened ... make sure you are the picture of health!

Announcer: A message from the U.S. Department of Health and Human Services and the Centers for Disease Control and Prevention.

:15

Morgan Freeman: This is Morgan Freeman. Colorectal cancer is the second leading cancer killer of men and women over 50. Doesn't always cause symptoms, but it can be prevented. Get screened.

Announcer: A message from the U.S. Department of Health and Human Services.

2002/2001 Radio PSAs Transcripts

Conscience (:30)

Man: I turned 50 a month ago, and my conscience keeps saying.

Conscience: (SAME VOICE, ONLY WITH ECHO/MANIPULATION FOR CONTRAST) Get tested for colorectal cancer.

Man: See, I know colorectal cancer is the number two cancer killer, but...

Conscience: Get tested for colorectal cancer.

Man: I've heard it starts with no symptoms.

Conscience: Get tested for colorectal cancer.

Man: (Exasperated) Okay, conscience! I'll talk to my doctor about getting tested for colorectal cancer, now will you be quiet?

Conscience: Sure (PAUSE). Lose 10 pounds.

Man: (GROAN)

Announcer: Colorectal cancer screening saves lives. Brought to you by the U.S. Department of Health and Human Services.

The Life You Love (:30)

Announcer: This is going out to all you folks who love life. If you're over 50, talk with your doctor about getting tested for colon cancer. Because colon cancer starts with no symptoms and it's the number two cancer killer in the U.S. Screening saves lives. So if you're over 50, get tested. And keep on living the life you love. Medicare and most insurance plans help pay for colorectal cancer screening.

Testimonial (:30)

Susan: I didn't know I needed a test for colon cancer. I thought, 'No symptoms. Why bother?' But I was wrong. My doctor said everybody over 50 needs to be tested.

Doctor: I advised her to get screened. That's how we found out Susan had polyps. But we were able to remove them before they turned into cancer.

Susan: Now I tell everybody about testing. After all, screening saves lives. It may have saved my life!

Doctor: So if you're 50 or older, talk to your doctor about getting tested for colorectal cancer.

Announcer: Brought to you by the U.S. Department of Health and Human Services.

Cowboy (:30)

Cowboy: There's something out there you need to know about: colorectal cancer: the number two cancer killer in the U.S. of A. You want to stop it, right partner? A screening test can find precancerous polyps so they can be removed before they turn into cancer. So if you're over 50, talk with your doctor about getting tested for colorectal cancer. Screening saves lives. Maybe even yours.

Announcer: Medicare and most insurance plans help pay for colorectal cancer screening. Brought to you by the U.S. Department of Health and Human Services.

Stop This Disease (Version A) (:30)

Announcer: If you're 50 or over, this message is for you. Over time, if undetected, colorectal cancer becomes a killer. But screening tests can find it early, when treatment is most effective. Even better, this is one cancer you can prevent. Screening finds pre-cancerous polyps that can be removed before they turn into colorectal cancer. So stop this disease. Talk to your doctor about getting tested. Brought to you by the U.S. Department of Health and Human Services.

Stop This Disease (Version B) (:30)

Announcer: If you're 50 or over, this message is for you. Over time, if undetected, colorectal cancer becomes a killer. But screening tests can find it early, when treatment is most effective. Even better, this is one cancer you can prevent. Screening finds pre-cancerous polyps that can be removed before they turn into colorectal cancer. So stop this disease. Talk to your doctor about getting tested. Medicare and most insurance plans help pay for colorectal cancer screening. Brought to you by the U.S. Department of Health and Human Services.

How Old? (:30)

Deniece: I thought that was strictly a guy's thing?

Sound effect: Sound of a newspaper rustling

Gina: Apparently not. It says right here men and women should be tested for colorectal cancer.

Deniece: How old do you have to be?

Gina: Hmmm, let's see. Oh, here it is – "begin getting tested at age 50."

Deniece: At 50, huh? Then I have another seven years before...

Gina: Before you'll be 58!

Deniece: (Laughter) Let's not go there.

Announcer: Screening saves lives. If you're over 50, talk to your doctor about getting tested for colorectal cancer. Medicare and most insurance plans help pay for screening. Brought to you by the U.S. Department of Health and Human Services.

2008 Radio PSAs — Announcer ‘Live-Read’ (Scripts only)

You may also download a PDF version (96KB) of the 2008 radio scripts.

(:40 English)

Announcer: If you're 50 or over, this message is for you. Over time, if undetected, colorectal cancer becomes a killer. But screening tests can find it early, when treatment is most effective. Even better, this is one cancer you can prevent. Screening finds pre-cancerous polyps that can be removed before they turn into colorectal cancer. So stop this disease. Get screened for colorectal cancer. Medicare and most insurance plans help pay for colorectal cancer screening. Brought to you by the U.S. Department of Health and Human Services and the Centers for Disease Control and Prevention.

(:40 Español)

Locutor: Si usted es mayor de 50 años de edad, es importante que se haga un examen de detección. Al principio, el cáncer Colorrectal generalmente no tiene síntomas. Es la segunda causa de muerte por cáncer en nuestra comunidad. Éste tipo de cáncer podría ser curable si se descubre a tiempo. Los exámenes de detección son la mejor manera para detectar el cáncer colorrectal en sus primeras etapas. Existen diversos examenes de detección. Hable con su doctor para seleccionar el mejor para usted. Hágalo por su familia, y por usted. Este mensaje llega a usted por cortesía del Departamento de Salud y Servicios Humanos de los Estados Unidos y Centres para el Control y la Prevención de Enfermedades.

(:30 English)

Announcer: If you're 50 or over, this message is for you. Over time, if undetected, colorectal cancer becomes a killer. But screening tests can find it early, when treatment is most effective. Even better, this is one cancer you can prevent. Screening finds pre-cancerous polyps that can be removed before they turn into colorectal cancer. So stop this disease. Get screened for colorectal cancer. Brought to you by the U.S. Department of Health and Human Services and the Centers for Disease Control and Prevention.

(:20 Español)

Locutor: El cáncer Colorrectal podría ser curable sí es detectado a tiempo. Hable con su doctor acerca de hacerse estos exámenes. Medicare y muchos planes de seguro ayudan a pagar por los exámenes de detección de cáncer colorrectAl. Este mensaje llega a usted por cortesía del Departamento de Salud y Servicios Humanos de los Estados Unidos y Centres para el Control y la Prevención de Enfermedades.

Birthday / Cumpleaños (Scripts only)

You may also download a PDF version (702KB) of the 2003 radio scripts.

Birthday (:60)

Sound effect:: Joyous birthday celebration with a large family singing and laughing

Announcer: There is nothing like the happiness that our families inspire. But the happiness of your family could disappear with colon cancer.

Sound effect: Family sounds fade out

Announcer: If you are over 50, it's important to get tests that detect colon cancer. In the beginning, colon cancer may not have symptoms. It is the second leading cause of cancer death in our community. But colon cancer is often curable if it is detected early. Screening is the best way to detect this cancer in its earliest stages. There are various methods of screening. Talk to your doctor about which is the best one for you. Do it for your family, and for yourself.

Sound effect: Kids' voices greeting their grandparents

Announcer: Medicare and many insurance plans help pay for colorectal cancer screening. This message comes to you from the U.S. Department of Health and Human Services and the Centers for Disease Control and Prevention.

Cumpleaños (:60)

Sound effect: Celebración alegre de un cumpleaños en casa de una familia grande cantando y riendo

Locutor: No hay nada como de felicidad que nos inspira nuestra familia. Pero la felicidad de us familia podria ser afectada seriamente pro el cáncer del colon.

Sound effect: Sonido de voces disminuye

Locutor: Si usted es mayor de 50 años de edad, es importante que se haga un examen de detección. Al principio, el cáncer del colon generalmente no tiene síntomas. Es la segunda causa de muerte por cáncer en nuestra comunidad. éste tipo de cáncer podría ser curable si se descubre a tiempo. Los exámenes de detección son la mejor manera para detectar el cáncer del colon en sus primeras etapas. Existen diversos examenes de detección. Hable con su doctor para seleccionar el mejor para usted. Hágalo por su familia, y por usted.

Sound effect: Voces de niños saludando a sus abuelos

Locutor: Medicare y muchos planes de seguro ayudan a pagar por los exámenes de detección de cáncer colorrectál. Este mensaje llega a usted por cortesía del Departmento de Salud y Servicios Humanos de los Estado Unidos y Centros para el Control y la Prevencion de Enfermedades.

Playing Dominoes / Jugando Dominós (Scripts only)

Playing Dominoes (:60)

Sound effect: Home gathering ambience and dominoes playing

Rafael: OK, now I'll beat you at dominoes!

Male 1: Now we'll see.

Rafael: I pass like Juan.

Male 1: Why is Juan not playing today?

Rafael: Well, he went to get a colon cancer screening test.

Male 1: Is he ill?

Woman (from background): No, no, it's because this type of cancer may not have symptoms, and that's why I keep telling Rafael to go and get his checkup! Today! I had the test, but Rafael keeps putting it off.

Rafael: Ay woman, I already told you that I am going to go.

Woman: It's true. This is no game. Colon cancer is the second leading cause of cancer death in our community. And most often it affects people 50 and over.

Male 1: But I am only 25!

Male 2: (laughter)

Announcer: Colon cancer is often curable when detected early. Ask your doctor about getting tested. Medicare and many insurance plans help pay for colorectal cancer screening. This message comes to you from the U.S. Department of Health and Human Services and the Centers for Disease Control and Prevention.

Jugando Dominós (:60)

Sound effect: Sonidos de jugando a los dominos en la casa

Rafael: Aha! Ahora si que te voy a ganar en domino

Male 1: Ya veremos.

Rafael: U yo paso como Juan...

Male 1: ¿Por qué no está jugando Juan hoy?

Rafael: Pues fue a hacerse un examen para detectar el cancer del colon.

Male 1: ¿Está enfermo?

Woman (de lejos): ¡No, no, es porque este tipo de cáncer generalmente no tiene sintomas y por eso ya le dije a Rafael que se vaya a revisar! ¡Hoy mismo! Yo ya me lo hice pero Rafael sigue dejandolo para después.

Rafael: ¡Ay mujer, ya te dije que sí voy a ir!

Woman: De veras. ¡Esto no es un juego! El cáncer de colón es más común entre la gente mayor de 50 años, y es la segunda causa de muerte por cáncer en nuestra comunidad. ¡Asi que hay que hacerse el examen!

Male 1: ¡Pero si you solamente tengo 25!

Male 2: Ja, ja (risa).

Locutor: El cáncer del colon podría ser curable sí es detectado a tiempo. Hable con su doctor acerca de hacerse estos exámenes. Medicare y muchos planes de seguro ayudan a pagar por los exámenes de detección de cáncer colorrectál. Este mensaje llega a usted por cortesía del Departamento de Salud y Servicios Humanos de los Estados Unidos y Centres para el Control y la Prevención de Enfermedades.

Kitchen Counsel / Consejos en la Cocina (Scripts only)

Kitchen Counsel (:60)

Marta: Hello my love, how was your day?

Sergio: Hello mi vida (my life)...good. Well, today my doctor told me that I should have a colon cancer screening test.

Marta: Are you sick?

Sergio: No Marta, no, I feel fine. That's why the doctor suggested I have the exam. Colon cancer doesn't always have symptoms and it is the second leading cause of cancer deaths in our community.

Marta: Should women be tested too? Should I?

Sergio: Yes, both men and women, especially those of us over 50, need to be tested for colon cancer.

Marta: Ooh, then it's important that I also get tested.

Sergio: Yes, this type of cancer is often curable when it is detected early.

Marta: Oh yes, all of us have to get a test. It could save our lives!

Announcer: Medicare and many insurance plans help pay for colorectal cancer screening. This message comes to you from the U.S. Department of Health and Human Services and the Centers for Disease Control and Prevention.

Consejos en la Cocina (:60)

Marta: Hola mi amor. ¿Cómo te fue hoy?

Sergio: Hola, mi vida, bien. Es que hoy el doctor me dijo que debo hacerme un examen para detectar el cáncer del colon.

Marta: ¿Está enfermo?

Sergio: No, Marta, no. Me siento bien. Por eso me aconsejó el doctor que debería hacerme el examen. El cáncer del colon generalmente no tiene síntomas y es la segunda causa de muerte por cáncer en nuestra comunidad.

Marta: ¿También las mujeres deben hacerse éstos exámenes? ¿Yo por ejemplo?

Sergio: Sí, que tanto hombres como mujeres deben hacerlo, especialmente si son mayores de 50 años.

Marta: Oooh, entonces es importante que yo también me haga éste examen de detección.

Sergio: Si, éste tipo de cáncer podría ser curable si se descubre a tiempo.

Marta: ¡Ay sí!, todos nosotros tenemos que hacernos este examen de detección...nos puede salvar la vida!

Locutor: Medicare y muchos planes de seguro ayudan a pagar por los exámenes de detección de cáncer colorrectál. Este mensaje llega a usted por cortesía del Departamento de Salud y Servicios Humanos de los Estados Unidos y Centres para el Control y la Prevención de Enfermedades.

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