2013 NIIW Media Tools
Reaching out to multiple media channels can help inform a broad range of people about National Infant Immunization Week messages and your NIIW activities.
You can pitch and place print, radio, and television public service announcements (PSAs) with local media outlets.
Consider newer media, such as Internet sites, micro-blogs like Twitter, and social networks like Facebook. See Social Media tab under Web and E-tools.
Of course, include the more traditional media – newspapers, magazines, radio stations, and television stations. Below are materials that may help you in your outreach.
Print Ads
Ads in various sizes, both color and black-and-white, in English and Spanish.
English Language
Stop serious diseases in their tracks like you do your curious explorer.
- 8-1/2" x 11", color [594 KB, 1 page] NEW Apr 2013
- 8-1/2" x 11", b/w [623 KB, 1 page] NEW Apr 2013
- 5" x 7", color [428 KB, 1 page] NEW Apr 2013
- 5" x 7", b/w [450 KB, 1 page] NEW Apr 2013
NOTE:
- 18"x 24" version can be found under Posters
- Commercial printer files available upon request*
Help him fight measles with the most powerful defense.
- 8-1/2" x 11", color [588 KB, 1 page]
- 8-1/2" x 11", b/w [391 KB, 1 page]
- 5" x 7", color [245 KB, 1 page]
- 5" x 7", b/w [297 KB, 1 page]
NOTE:
- 18"x 24" version can be found under Posters
- Commercial printer files available upon request*
In the battle against whooping cough, she needs more than cute.
- 8-1/2" x 11", color [337 KB, 1 page]
- 8-1/2" x 11", b/w [360 KB, 1 page]
- 5" x 7", color [235 KB, 1 page]
- 5" x 7", b/w [335 KB, 1 page]
NOTE:
- 18"x 24" version can be found under Posters
- Commercial printer files available upon request*
*Upon Request
If you want to reproduce higher quality or large quantities of these pieces, consider using a local commercial printer. We can provide high-resolution, press-ready files. If you need a high-res file, indicate your printer’s specifications in an email request.
Spanish Language
Mi vida...Prometo protegerte contra 14 enfermedades graves.
My life...I promise to protect you against 14 serious diseases.
- 8-1/2" x 11", color [1 MB, 1 page] NEW Apr 2013
- 8-1/2" x 11", b/w [1 MB, 1 page] NEW Apr 2013
- 5" x 7", color [680 KB, 1 page] NEW Apr 2013
- 5" x 7", b/w [700 KB, 1 page] NEW Apr 2013
NOTE:
- 18"x 24" version can be found under Posters
- Commercial printer files available upon request*
Mi vida...Prometo protegerte contra 14 enfermedades graves.
My life...I promise to protect you against 14 serious diseases.
- 8-1/2" x 11", color [689 KB, 1 page] NEW Apr 2013
- 8-1/2" x 11", b/w [1 MB, 1 page] NEW Apr 2013
- 5" x 7", color [432 KB, 1 page] NEW Apr 2013
- 5" x 7", b/w [747 KB, 1 page] NEW Apr 2013
NOTE:
- 18"x 24" version can be found under Posters
- Commercial printer files available upon request*
Mi vida... hoy celebramos tu segundo cumpleaños.
My life...today we celebrate your 2nd birthday.
NOTE:
- 18"x 24" version can be found under Posters
- Commercial printer files available upon request*
Mi Tesoro...prometo protegerte contra 14 enfermedades graves.
My treasure...I promise to protect you against 14 serious diseases.
NOTE:
- 18"x 24" version can be found under Posters
- Commercial printer files available upon request*
*Upon Request
If you want to reproduce higher quality or large quantities of these pieces, consider using a local commercial printer. We can provide high-resolution, press-ready files. If you need a high-res file, indicate your printer’s specifications in an email request.
Media Toolkit
Materials to help you in your media outreach.PSA Pitching Guide
- Radio and Television PSAs Pitching Guide[186 KB, 4 pages] New Feb 2013
Suggested steps to pitch audio and video PSAs to local media. Suggested letters to reach out to media PSA directors can be customized.
Background
Historic background and current status of annual observance.NIIW Overview[223 KB, 2 pages]
Sample Key Messages
Key messages help everybody in your organization speak with one voice about your NIIW programs.2013 NIIW Sample Key Messages [99 KB, 2 pages]
Sample Proclamation
Customize this document and offer to your state/local official to make NIIW official!2013 NIIW Sample Proclamation [65 KB, 1 page]
Sample Drop-in Articles
Matte articles ready for you to customize, send directly to state and local media outlets, or use in newsletters or other publications. The articles are for year-round use, and two are available in Spanish.**Note - 508 compliant
Articles for Parent Audiences
- 5 Important Reasons to Vaccinate Your Child
Word [85 KB, 2 pages] | **PDF [28 KB, 2 pages] - Make Your Child's Shots Less Stressful Posted Oct 2012
Word [34 KB, 2 pages] | **PDF [93 KB, 2 pages] - Send Your Kids Back to School with Their Vaccines Up to Date Posted Oct 2012
English: Word [33 KB, 2 pages] | **PDF [130 KB, 2 pages]Spanish: Word [34 KB, 2 pages] | **PDF [109 KB, 2 pages]
- Vaccinating On Time Is Important for Disease Protection Posted Oct 2012
English: Word [360 KB, 3 pages] | **PDF [125 KB, 2 pages]Spanish: Word [30 KB, 2 pages] | **PDF [125 KB, 2 pages]
Article for Nursing Audiences
- Nurses Essential in Easing Parental Concerns about Vaccination Posted Dec 2012
Word [32 KB, 3 pages] | **PDF [96 KB, 3 pages]
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