Sample Key Messages

Use key messages to encourage parents to stay up to date on their child’s vaccinations. Use these messages or adapt them to fit your particular audience.

  • National Infant Immunization Week (NIIW) highlights the importance of protecting infants and young children from vaccine-preventable diseases. This year, a primary focus is to ensure families stay on track for their children’s well-child visits and routinely recommended vaccinations.
  • COVID-19 has caused many disruptions in families’ lives – and in some cases, it has meant that children have missed or delayed their wellness checkups and vaccination, which are a critical part of ensuring children stay healthy. CDC and the American Academy of Pediatrics (AAP) recommend that children stay on track with their well-child appointments and routine vaccinations. 
  • Most parents choose the safe, proven protection of vaccines. Giving babies the recommended vaccinations by age two is the best way to protect them from 14 serious childhood diseases, like whooping cough (pertussis) and measles.
  • Vaccines are among the most successful and cost-effective public health tools available for preventing disease and death. Vaccines help protect both individuals and communities by preventing and reducing the spread of infectious diseases. Among children born during 1994-2018, vaccination will prevent an estimated 419 million illnesses, 26.8 million hospitalizations, and 936,000 deaths over their lifetimes.
  • Vaccination is a shared responsibility. Families, healthcare professionals, and public health officials must work together to help protect the entire community.
  • Vaccines are safe. The U.S. has a long-standing vaccine safety system that ensures vaccines are as safe as possible. As new information and science become available, vaccine recommendations are monitored, updated, and improved.
  • Trust in vaccines is built through millions of conversations between parents, doctors, nurses, pharmacists, and community members. NIIW provides an opportunity to encourage vaccine conversations at all community levels.
Page last reviewed: March 17, 2022