Sample Key Messages

Use key messages to encourage parents to stay up to date on their child’s vaccinations. Use these messages or adapt them to fit your particular audience.

  • National Infant Immunization Week (NIIW) highlights the importance of protecting infants and young children from vaccine-preventable diseases. This year, a primary focus is to ensure families stay on track for their children’s well-child visits and routinely recommended vaccinations, even during COVID-19. NIIW is April 24-May 1, 2021.
  • COVID-19 has caused many disruptions in families’ lives – and in some cases, it has meant that children have missed or delayed their wellness checkups and vaccination, which are a critical part of ensuring children stay healthy. CDC and the American Academy of Pediatrics (AAP) recommend that children stay on track with their well-child appointments and routine vaccinations – even during COVID-19. 
  • As schools continue to re-open and warmer weather brings more opportunities for in-person, socially distanced activities, CDC recommends checking with your child’s healthcare provider to make sure your child is up to date on recommended vaccines.
  • Doctors can safely see children, even during the pandemic. Medical offices are taking steps to prevent the spread of COVID-19 and can make sure children are receiving the vaccines they need to prevent outbreaks of infectious diseases.
  • Most parents choose the safe, proven protection of vaccines. Giving babies the recommended vaccinations by age two is the best way to protect them from 14 serious childhood diseases, like whooping cough (pertussis) and measles.
  • Vaccines are among the most successful and cost-effective public health tools available for preventing disease and death. Vaccines help protect both individuals and communities by preventing and reducing the spread of infectious diseases. Among children born during 1994-2018, vaccination will prevent an estimated 419 million illnesses, 26.8 million hospitalizations, and 936,000 deaths over their lifetimes.
  • Vaccination is a shared responsibility. Families, healthcare professionals, and public health officials must work together to help protect the entire community.
  • Vaccines are safe. The U.S. has a long-standing vaccine safety system that ensures vaccines are as safe as possible. As new information and science become available, vaccine recommendations are monitored, updated, and improved.
  • Trust in vaccines is built through millions of conversations between parents, doctors, nurses, pharmacists, and community members. NIIW provides an opportunity to encourage vaccine conversations at all community levels.
  • Protecting babies from whooping cough and flu begins before a baby is born. All pregnant women are recommended to receive the whooping cough vaccine (Tdap) and inactivated influenza vaccine (IIV) during each pregnancy. Learn more about vaccines recommended during pregnancy at
Page last reviewed: March 15, 2021