Creating a Business Plan

A business plan is a written document that describes in detail how a business is going to achieve its goals. It includes specific plans for marketing, financial, and operational components. A well-documented business plan helps organize and clarify the steps necessary for success.

Committing the plan to writing makes it easier to see the “big picture” and pinpoint areas that need additional development before implementation. The business plan provides a template to follow by outlining a timeframe for each step and decreasing the odds of overlooking important steps. After implementation begins, the business plan also makes it easier to monitor progress.

A DSMES service is like any other business. Starting and sustaining DSMES services will rely on a business plan to describe the purpose and vision for the services, address the services’ goals and objectives, and furnish details on service milestones to achieve the goals and objectives.

In addition to including the components of a standard business plan, a DSMES business plan should:

  • Describe how the services will identify potential barriers;
  • Address all components necessary for accreditation or recognition by the American Association of Diabetes Educators (AADE) and the American Diabetes Association (ADA);
    and
  • Ensure that financial policies meet federal guidelines for coding and billing.

Specific components of a DSMES business plan might include:

  • Business strategies
  • A marketing plan
  • An operations plan
  • A financial plan
  • A clinical plan
  • A quality improvement plan

DSMES services can use their business plans to garner support from leadership, key stakeholders, and potential funders, as well as to help secure necessary commitments and buy-in from those who will implement the plan.

Best Practices DSMES Business Plan

Below are additional resources for creating a business plan for DSMES services:

Business Plan Guide for Diabetes Self-Management Education and Support (DSMES) Programs pdf icon[PDF – 2 MB]external icon:
This guide will help you write your own business plan for a DSMES program. Your business plan will serve as your framework and roadmap for a DSMES business venture, complete with goals, mission statement, vision, projections, financing, and more.

Creating a Business Plan for Evidence-Based Health Promotion Servicesexternal icon:
This training module provides step-by-step guidance, tools, tips, and resources for creating a well-organized business plan.

Page last reviewed: March 12, 2018