Buttons and Badges
October 2008 - June 2009
Launch Date: October 2008
Analysis: Buttons and badges are small graphical images that can be added to your social network profile or on any Web site to promote campaigns and other health-related topical content. Each of the buttons and badges used by CDC's social media campaigns are linked and can be clicked on to arrive on a CDC page with additional data and content. A "clickthrough" is when a button or badge has been clicked on and the user arrives on a CDC landing page for more information.
As of FY09 (Q3), the H1N1 campaign received the most clickthroughs with 2,258,706, followed by the Seasonal Flu campaign and the National HIV Testing Day campaign.
| Campaign Name | Number of clickthroughs |
|---|---|
| H1N1 Campaign | 2,258,706 |
| Seasonal Flu | 150,140 |
| National HIV Testing Day | 36,936 |
| Act Against AIDS | 6,901 |
| World AIDS Day | 3,112 |
Most Popular Flu Badges / Buttons
Ranking |
Button / Badge name |
Number of clickthroughs |
|---|---|---|
| 1 | HHS Swine Flu Widget - Information link (internal) | 675745 |
| 2 | HHS Swine Flu Widget - Information link | 551722 |
| 3 | HHS Swine Flu Widget - Things You Can Do link | 455661 |
| 4 | HHS Swine Flu Widget - Things You Can Do link (internal) | 309917 |
| 5 | HHS Swine Flu Widget - CDC.gov link | 168646 |
| 6 | Get Vaccinated 2008 [internal3] (150x120) | 65475 |
| 7 | HHS Swine Flu Widget - Investigation link | 28937 |
| 8 | HHS Swine Flu Widget - CDC.gov link (internal) | 15909 |
| 9 | Get Vaccinated 2008 [internal] (180x150) | 14733 |
| 10 | HHS Swine Flu Widget - Investigation link (internal) | 11683 |
| 11 | Swine Flu Button #19 | 5558 |
| 12 | Swine Flu Button #16 | 4868 |
| 13 | Swine Flu Button #39 | 3684 |
| 14 | Swine Flu Button #32 | 3364 |
| 15 | Get Vaccinated 2008 [partnership] (180x150) | 3055 |
| 16 | Get Vaccinated Internal | 3017 |
| 17 | Get Vaccinated 2008 [internal1] (150x120) | 2838 |
| 18 | Swine Flu Button - Keep 'em Home! (300x250) | 2753 |
| 19 | Get Vaccinated External | 2554 |
| 20 | Swine Flu Button #43 | 2129 |
| 21 | Swine Flu Button #23 | 1844 |
| 22 | Swine Flu Button #37 | 1824 |
| 23 | Swine Flu Button #35 | 1704 |
| 24 | Swine Flu Button #15 | 1445 |
| 25 | Get Vaccinated 2008 [external] (180x150) | 1314 |
| 26 | Get Vaccinated 2008 [NPHIC] (120x240) | 1308 |
| 27 | Swine Flu Button #41 | 1173 |
| 28 | Swine Flu Button #22 | 1117 |
| 29 | Swine Flu Button #28 | 908 |
| 30 | Get Vaccinated 2008 [partnership materials] (728x90) | 863 |
| 31 | Swine Flu Button #40 | 765 |
| 32 | Swine Flu Button #38 | 761 |
| 33 | Get Vaccinated 2008 [NPHIC] (180x150) | 708 |
| 34 | Swine Flu Button #18 | 692 |
| 35 | Swine Flu Button #20 | 654 |
| 36 | Get Vaccinated 2008 [NPHIC] (300x250) | 644 |
| 37 | Swine Flu Button - Keep 'em Home! (180x150) | 613 |
| 38 | Get Vaccinated 2008 [Mayo Clinic] (300x250) | 553 |
| 39 | Get Vaccinated 2008 [Mayo Clinic] (160x600) | 539 |
| 40 | Swine Flu Button #17 | 502 |
| 41 | Swine Flu Button #27 | 452 |
| 42 | Swine Flu Button - Keep 'em Home! (300x600) | 432 |
| 43 | Swine Flu Button #44 | 359 |
| 44 | Swine Flu Button #24 | 357 |
| 45 | Get Vaccinated 2008 [NPHIC] (728x90) | 333 |
| 46 | Get Vaccinated 2008 [Mayo Clinic] (120x600) | 329 |
| 47 | Swine Flu Button #33 | 290 |
| 48 | Swine Flu Button #42 | 289 |
| 49 | Swine Flu Button #26 | 280 |
| 50 | Swine Flu Button #34 | 278 |
